Immune Health Supplements Market Growth Analysis, Outlook Report 2024-2033: Strategic Insights

The immune health supplements market size has grown rapidly in recent years. It will grow from $61.24 billion in 2023 to $68.47 billion in 2024 at a compound annual growth rate (CAGR) of 11.8%. The growth in the historic period can be attributed to increased health consciousness, epidemic and pandemic events, rising aging population, consumer education, e-commerce growth.

The immune health supplements market size is expected to see rapid growth in the next few years. It will grow to $110.16 billion in 2028 at a compound annual growth rate (CAGR) of 12.6%. The growth in the forecast period can be attributed to ongoing public health concerns, advanced nutraceutical research, personalized nutrition trends, global health and wellness trends, digital health platforms, collaborations for product development. Major trends in the forecast period include innovation in delivery formats, immunity-boosting food and beverage products, product innovation, strategic marketing emphasis on wellness, partnerships and collaborations in research.

Market Overview -
Immune health supplements refer to products that boost immune system and reduce risk of getting sick. Additionally, they frequently advise that taking the supplements will fasten the healing process if unwell. Products like immune health supplements and powders provide benefits for both users and manufacturers. Powders are less susceptible to deterioration over time, require fewer additives, and can store more of the active component than other formulations.

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Rising Prevalence Of Infectious Diseases To Drive Market Growth
The increasing prevalence of infectious diseases is expected to drive the immune health supplements market going forward. Infectious diseases refer to disorders produced by organisms, such as bacteria, viruses, fungi, or parasites. Immune health supplements help immune cells operate properly and improve their capacity to fight infectious diseases. For instance, according to the report by the Australian Institute of Health and Welfare, an Australia-based national agency for information and statistics on the country's health and welfare, over 4,700 hospitalizations were reported to have COVID-19 infection in 2020-2021. Viral pneumonia (24% of cases), """"COVID-19 infection"""" (19%), and symptoms including cough (9.9%), fever (6.6%), and breathing problems (4.8%) were the most frequent primary diagnosis recorded alongside other infectious diseases. Thus, the increasing prevalence of infectious diseases will drive the growth of the immune health supplements market going forward.

Competitive Landscape -
Major companies operating in the immune health supplements market report are Bayer AG, Abbott Laboratories, Amway Corporation, C H Boehringer Sohn AG & Co, Danone SA, Glanbia plc, Herbalife Nutrition Ltd., Himalaya Wellness Company, Nestle SA, Novartis AG, Pfizer Inc., Sanofi SA, The Nature's Bounty Co., Unilever plc, Bio-Tech Pharmacal Inc., BioGaia AB, Biothera Pharmaceuticals Inc., Country Life LLC, Daflorn Ltd., Douglas Laboratories, EuroPharma Inc., Garden of Life LLC, Jarrow Formulas Inc., Metagenics Inc., Nature's Plus Inc., Nordic Naturals Inc., Nutraceutical Corporation, Pure Encapsulations Inc., Solgar Inc., Source Naturals Inc., Thorne Research Inc.

Product Innovations Transforming The Immune Health Supplements Market
Innovation and formulation of new immunity boosters is a key trend gaining popularity in the immune health supplements market. Major companies in the immune health supplements market are focusing on innovations to gain a competitive edge in the market. For instance, in July 2021, Solabia - Algatech Nutrition, an Israel-based manufacturer of unique active ingredients introduced BioGlena- a premium, all-natural source of beta-glucan. BioGlena is generated from the microalgae Euglena gracilis. A complete protein, vital vitamins and minerals, and at least 55% linear 1,3 beta glucans are all present in BioGlena. BioGlena does not require a difficult, solvent-based extraction process, in contrast to other beta-glucan products. This substance is pure and natural.

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Key Segments -

The immune health supplements market covered in this report is segmented -
1) By Ingredients Type: Vitamins, Minerals, Herbal Botanical Extracts, Probiotics, Amino Acids, Omega 3 - Fatty Acids
2) By Form: Soft Gels Or Capsules, Tablets, Powder, Liquid, Other Forms
3) By Source Type: Plant-Based, Animal-Based
4) By Distribution Channel: Pharmacies and Drug Stores, Hypermarket or Supermarket, Online Stores, Speciality Stores, Other Distribution Channels

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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