Media Asset Management Market Size, Share Analysis, Key Trends, Drivers And Forecast To 2033

The media asset management market size has grown exponentially in recent years. It will grow from $5.11 billion in 2023 to $6.17 billion in 2024 at a compound annual growth rate (CAGR) of 20.7%. The growth in the historic period can be attributed to increased use of multimedia in marketing, globalization of media production, increased video content production, media rights and licensing complexity, need for archive and preservation, efficiency in newsroom operations, demand for cross-platform content delivery, enhanced metadata and tagging.

The media asset management market size is expected to see exponential growth in the next few years. It will grow to $13.22 billion in 2028 at a compound annual growth rate (CAGR) of 21.0%. The growth in the forecast period can be attributed to advanced search and discovery capabilities, hybrid work environments in media production, personalization in content delivery, integration with project management tools, focus on sustainability in media production, international content distribution challenges, social media integration and distribution. Major trends in the forecast period include cloud-based mam solutions, remote work collaboration tools, automated workflows, mobile accessibility, subscription-based pricing models, integration with editing software, media analytics for performance insights.

Market Overview -
A media asset management (MAM) is a program used to store and manage high-volume video and multimedia files in an organization to form a media library to provide unified and centralized access to important files and saves time in asset retrieval.

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Digital Advertising Surge Fuels Media Asset Management Market Growth
The growing digital advertising is driving the growth of the media asset management market. Digital advertising is the marketing that takes place on websites, streaming media, and other online platforms in text, image, audio, and video formats, which helps businesses with the marketing funnel, brand awareness, consumer engagement, and other business operations. Media asset management in digital advertising helps broadcast media archive, store video assets, and distribution large volumes of multimedia content. Additionally, media asset management provides digital advertising agencies with content security, sharing media files quickly and easily, creating metadata, and enabling asset retrieval. For instance, according to MAGNA, a US-based media investment and intelligence company's, forecast for the ad marketplace in 2021, advertising revenue for media owners increased by +22% globally 2021 to an all-new high of $710 billion. Sales of digital advertising grew by $105 billion (+31%) to reach $442 billion, accounting for 62% of all advertising revenue globally. Therefore, such a rise in digital advertising will increase demand for media asset management.

Competitive Landscape -
Major companies operating in the media asset management market report are Amazon.com Inc., Dalet SA, Imagen Ltd., Prime Focus Technologies Ltd., Sony Group Corporation, Microsoft Corporation, VSN Video Stream Networks SL, Bynder BV, Dell Inc., International Business Machines Corporation, SI-MEDIASrl, NEP Group, Oracle Corporation, Square Box Systems Ltd., Quantum Corporation, Dalet Digital Media Systems, Tedial SL, Adam Software Inc., Canto Inc., Celum GmbH, Cognizant Technology Solutions Corporation, OpenText Corporation, North Plains Systems Inc., QBank, Webdam Inc., MediaBeacon Inc., IBM Corporation, Widen Enterprises Inc., Adobe Inc., Hewlett Packard Enterprise, Aprimo Inc., Salsify Inc., Nuxeo SA, MediaValet Inc.

Technological Advancements Drive Innovation In The Media Asset Management Market
Technological advancement is the key trend that is gaining popularity in the media asset management market. Major companies operating in the market are focused on research and development for product innovations such integration of artificial intelligence. For instance, in May 2022, Arvato Systems, a Germany-based IT service management company introduced VidiNet, the cloud-based media services platform with integration of AI software that allows users to recognize information in digital files and create their own AI models. Additionally, integrating VidiNet cognitive services in organizations will allow the creation and quality assurance of training data within a familiar media asset management environment and ensures maximum cost transparency using volume-based payment.

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Key Segments -
The media asset management market covered in this report is segmented -
1) By Deployment: On-Premise, Cloud (SaaS)
2) By Organization Size: SMEs (Small And Medium Enterprises), Large Enterprises
3) By End-User: Media And Entertainment, BFSI, Government, Healthcare, Retail, Manufacturing, Other End-Users

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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