Press release
Digital Pet Care Products and Services Market 2024: Size, Share, Forecast And Trends
Digital Pet Care Products and Services Market
The digital pet care products and services market size is expected to see rapid growth in the next few years. It will grow to $147.16 billion in 2028 at a compound annual growth rate (CAGR) of 10.9%. The growth in the forecast period can be attributed to telehealth and remote veterinary services, focus on mental health and well-being, subscription-based services, personalized nutrition solutions, focus on aging pet population, focus on pet fitness and exercise. Major trends in the forecast period include rise of smart pet products, mobile apps for pet care, iot in pet tracking and monitoring, personalized pet health records, social media influence on pet trends,.
Market Overview -
Digital pet care products and services refer to devices worn on pets to serve various purposes, such as monitoring, controlling, medical diagnosis, safety, and security. It is used to track information related to pets, such as activity, fitness, sleeping time, behavior, and steps. These devices help get data, which is tracked through a companion app installed on the pet owner's smartphone.
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Increased Pet Adoption Is Fueling The Growth Of The Digital Pet Care Products And Services Market
The increased pet adoption rate is expected to propel the growth of the digital pet care products and services market going forward. Pet adoption refers to the process of acquiring a pet from a shelter or rescue. Pet adoption is contributing to the demand for luxury pet care goods and services to keep them healthy, happy, and safe. For instance, according to the 2021-2022 American Pet Products Association (APPA) survey by the human society of the United States, a US-based non-profit organization, 128.451 million U.S. households have a pet, and 69 million (54%) of US households own at least one dog. Therefore, the increased pet adoption rate is driving the growth of the digital pet care products and services market.
Competitive Landscape -
Major companies operating in the digital pet care products and services market report are Pet Plan Limited, Hartville Group Inc., PetFirst Healthcare LLC, Anicom Holdings Inc., Direct Line Insurance Group plc, Trupanion Inc., Pethealth Inc., BabelBark Inc., Banfield Pet Hospital, Chewy Inc., Hill's Pet Nutrition Inc., PetSmart Inc., Supertails Inc., Wagmo Pet Insurance Agency Inc., Embrace Pet Insurance Agency LLC, Lemonade Insurance Company, American Society for the Prevention of Cruelty to Animals, Petco Animal Supplies Inc., Embark Veterinary Inc., Wisdom Health Genetics LLC, Whistle Labs Inc., AllTrails Inc., PetPlate Inc., BarkBox Inc., NomNomNow Inc., JustFoodForDogs LLC, The Farmer's Dog Inc., Petcube Inc., Pet Poison Helpline LLC, PetHonesty Inc., FitBark Inc., Pet Assure Corp., Petnostics LLC, Pretty Litter LLC, Sure Petcare Limited, Pawscout Inc.
Technological Advancement Drives Growth In The Digital Pet Care Products And Services Market
Adopting internet of things (IoT)-enabled technologies is a key trend gaining popularity in the digital pet care products and services market. Major companies operating in the digital pet care products and services market are adopting IoT-enabled (Internet of things) technology in pet tracking devices to allow pet owners to track the activity and location of their pets seamlessly. For instance, in May 2021, Nestle Purina Australia, an Australia-based pet care products company, launched Nestle Purina CHEKR, a connected smart bowl and accompanying app for pets to assist pet owners with feeding the correct food in the proper portion every time. Nestle Purina CHEKR leverages amazon web services (AWS) IoT analytics, AWS IoT core, and apache solr to connect devices to the cloud and process hundreds of data points to deliver personalized food recommendations.
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Key Segments -
The digital pet care products and services market covered in this report is segmented -
1) By Type: Pet Food, Pet Care Products, Services
2) By Source: Animal-Based, Plant-Based, Synthetic
3) By Animal: Dogs, Cats, Birds, Fishes, Horses
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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