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Enterprise Streaming Media Market Analysis: Key Players, Market Size, and Growth Potential || Haivision Inc., Adobe Inc., AVI-SPL Inc., Cisco Systems Inc
Enterprise Streaming Media Market
The enterprise streaming media market size is expected to see rapid growth in the next few years. It will grow to $81.75 billion in 2028 at a compound annual growth rate (CAGR) of 18.6%. The growth in the forecast period can be attributed to hybrid work models, enhanced security measures, integration of artificial intelligence (ai), virtual and augmented reality (vr/ar) integration, rise of webcasting and virtual events. Major trends in the forecast period include rise of hybrid and multi-cloud deployments, focus on low-latency streaming, integration of artificial intelligence (ai) and machine learning (ml), security enhancements and content protection, enterprise video conferencing integration.
Market Overview -
Enterprise streaming media refers to the process of supplying video or music content of an organization in compressed form over the internet and playing immediately on a user's device, rather than being saved on the device's hard disc or solid-state drive. It is used to provide versatile and scalable enterprise media distribution solutions.
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Rising Adoption Of Video Conferencing To Drive Market Growth
The increasing use of video conferencing solutions is expected to propel the growth of the enterprise streaming media market going forward. Video conferencing is a live video-based meeting between two or more people in different locations that allows multiple people to meet and collaborate face to face long distance by transmitting audio, video, text, and presentations in real-time through the internet. Enterprise streaming media is used in video conferencing to manage video content and video communications for a larger business or organization, which enables them to reach out to potential and existing clients outside of the business or organization. For instance, in January 2022, according to Microsoft Corporation, a US-based technology corporation, Microsoft Teams monthly active users witnessed substantial growth, increasing from 250 million in July 2021 to 270 million by January 2022. Therefore, the increasing use of video conferencing is driving the growth of the enterprise streaming media market.
Competitive Landscape -
Major companies operating in the enterprise streaming media market report are Haivision Inc., Adobe Inc., AVI-SPL Inc., Cisco Systems Inc., Microsoft Corporation, Spirent Communications plc., International Business Machines Corporation, Alphabet Inc., Amazon.com Inc., Tencent Holdings Ltd., Kaltura, Vidyard, Poly Inc., Cloudfare Inc., Cincopa LTD, Akamai Technologies, Brightcove Inc., Dacast Inc., Limelight Networks, MediaPlatform, Brightcove, Panopto, Qumu Corporation, Ramp, RealNetworks Inc., Sonic Foundry Inc., MediaKind, Telestream, IBM, VBrick, Verizon Communications Inc., Vewd Software AS, Vimeo Inc., Wowza Media Systems, Zixi, Zype Inc., JW Player, Wistia .
Product Innovations Transforming The Enterprise Streaming Media Market
Product innovation is a key trend gaining popularity in the enterprise streaming media market. Major companies operating in the enterprise streaming media market are focused on developing innovative solutions to strengthen their position in the market. For instance, in February 2023, Brightcove Inc, a US-based software company that produces an online video platform, introduced Brightcove Communications Studio, a video streaming solution developed to assist HR and communications professionals in developing stronger relationships and engaging with internal stakeholders. Brightcove Communications Studio is a branded and seamless solution for reaching and engaging stakeholders both internally and externally. Communications Studio delivers a consumer-centric streaming experience for stakeholders to overcome common internal communications concerns, from onboarding workers to disseminating company-wide updates and training.
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Key Segments -
The enterprise streaming media market covered in this report is segmented -
1) By Solution: Video Conferencing, Video Content Management, Webcasting, Web Conferencing
2) By Service: Professional Service, Managed Service, Support And Maintenance
3) By Deployment: On-premise, Cloud
4) By Application: Team Collaboration and Knowledge Transfer, Corporate Communication, Training And Development, Marketing, Other Applications
5) By End-User: Banking, Financial Services & Insurance (BFSI), Healthcare, Manufacturing, Government, IT And Telecom, Media And Entertainment, Retail, Other End-User
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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