Exploring the Global In-Game Advertising Market: A Comprehensive Overview

The in-game advertising market size has grown rapidly in recent years. It will grow from $8.84 billion in 2023 to $9.89 billion in 2024 at a compound annual growth rate (CAGR) of 11.9%. The growth in the historic period can be attributed to development of gaming platforms, acceptance of in-game advertising, targeted advertising capabilities, measurement and analytics tools, dynamic in-game ad insertion (igai)..

The in-game advertising market size is expected to see rapid growth in the next few years. It will grow to $15.92 billion in 2028 at a compound annual growth rate (CAGR) of 12.6%. The growth in the forecast period can be attributed to data analytics and measurement tools, global gaming industry development, innovation in ad formats, rising popularity of mobile gaming, increased investment in gaming industry. . Major trends in the forecast period include monetization for game developers, interactive and engaging ad formats, e-sports and live events, brand partnerships and sponsorships, rise in gaming audience..

Market Overview -
In-game advertising is a monetization technique used by the game maker to increase game sales by displaying mobile game advertisements to their consumers. Game producers make money by ads and reward customers.

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In-Game Advertising Market Surges With The Soaring Number Of Smartphone Users
The rising number of smartphone users is expected to boost the growth of the in-game advertising market going forward. A smartphone refers to a cellular phone with a built-in computer and other functionality such as an operating system, web browsing, and software application support that were not previously found in phones. Smartphones are used in in-game advertising by advertisers and marketers to carry out various marketing campaigns that are mobile-centric to reach the maximum targeted audience and generate high income. For instance, in November 2022, according to the International Telecommunication Union, a Switzerland-based United Nations body in charge of a wide variety of concerns, including communication and technology, 73% of people aged 10 and above had access to a smartphone, which is 7% more than the proportion of the general population that had an Internet connection. Therefore, a rise in the number of smartphone users is driving the growth of the in-game advertising market.

Competitive Landscape -
Major companies operating in the in-game advertising market report are Anzu Virtual Reality Ltd, Electronic Arts Inc., MediaSpike Inc., ironSource Ltd, Motive Interactive Inc, Playwire LLC, RapidFire Inc., WPP Plc., Activision Blizzard Media Ltd, Blizzard Entertainment Inc, AdInMo Ltd, Flurry Inc., Bidstack Ltd, HotPlay Co. Ltd, Double Fusion Limited, Giftgaming Ltd, Adscape International LLC, Admix Foods Private Limited, Adverty AB, Azerion Group N.V., GameInfluencer, Gameloft S. A., Google Inc., mKhoj Solutions Private Limited, Kargo Global Ltd, Kool Things, Tracxn Technologies Private Limited, LoopMe Ltd., MobileFuse LLC, Nativex LLC. .

Revolutionizing In-Game Advertising Inmobi Paves The Way With Innovative Product Launch On Inmobi Exchange
Product innovation has emerged as the key trend gaining popularity in the in-game advertising market. Major companies operating in the in-game advertising market are developing innovative products to strengthen their position in the market. For instance, in April 2021, InMobi Pte. Ltd., an India-based technology company that offers in-game advertising, announced the launch of in-game advertising on the InMobi exchange. With the introduction of unique in-game inventory on InMobi Exchange, companies will be able to target premium mobile consumers with advertisements that integrate into the game environment, similar to digital promotional boards in an in-game sports stadium, an esports arena, or the incredibly popular casual and hypercasual gaming area. The debut of unique in-game inventory on InMobi Exchange will allow companies to target premium mobile consumers with advertisements that integrate into the game environment, similar to electronic advertising panels in an in-game sports stadium, an esports arena, or the incredibly popular casual and hypercasual gaming sector.

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Key Segments -

The in-game advertising market covered in this report is segmented -
1) By Type: Static Ads, Dynamic Ads, Advergaming
2) By Platform: Mobile, Computing, Console
3) By Applications: Online, Standalone

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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