3D Secure Payment Market is Projected to Reach $2.38 Billion by 2028, Fueled by E-Commerce Growth

The 3d secure payment market size has grown rapidly in recent years. It will grow from $1.26 billion in 2023 to $1.43 billion in 2024 at a compound annual growth rate (CAGR) of 13.1%. The growth in the historic period can be attributed to increasing e-commerce transactions, growing cybersecurity concerns, rise in mobile commerce, increased payment card usage, shift to digital payments.

The 3d secure payment market size is expected to see rapid growth in the next few years. It will grow to $2.38 billion in 2028 at a compound annual growth rate (CAGR) of 13.6%. The growth in the forecast period can be attributed to rise in mobile wallet usage, increased cross-border transactions, adoption by new industry verticals, data security demands, ongoing cybersecurity threats. Major trends in the forecast period include real-time transaction monitoring, strong customer authentication (sca) compliance, tokenization for secure payments, multi-channel authentication, authentication innovation beyond passwords.

Market Overview -
3D Secure payment refers to a security protocol in which an extra layer of security for online credit card and debit card transactions. Customers have to go through an additional verification process with the card issuer while purchasing.

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Consumer Preferences Towards Online Shopping Fuels Growth In The 3D Secure Payment Market
Consumer preferences towards online shopping are expected to propel the growth of the 3D secure payment market going forward. Online shopping refers to a type of electronic commerce in which a customer uses a web browser to browse the internet for products and services before making a purchase. Factors such as customers' access to more information, opportunities to compare items and pricing, a wider variety of products, convenience, and the ability to quickly locate desired products are helping consumers' preferences towards online shopping, where 3D Secure payment is an additional layer of cardholder authentication and provides security for online payment. For Instance, in November 2022, according to Tidio Ltd., a Poland-based payment platform for small and medium businesses, in the US, digital buyers are expected to reach 285 million in 2025 as compared to 268 million in 2022. Therefore, consumer preferences towards online shopping are driving the growth of the 3D secure payment market.

Competitive Landscape -
Major companies operating in the 3d secure payment market report are GPayments Pty Ltd., Broadcom Inc., Mastercard Inc., Visa Inc., Bluefin Payment Systems LLC, American Express Company, RSA Security LLC, DECTA Limited, Modirum Oy, Marqeta, Entersekt, SIA S.p.A., Worldline SA, Elavon Inc., Adyen, AsiaPay, GMO Payment Gateway, Joseph Cyril Bamford Excavators Ltd., Fiserv Inc., ACI Worldwide Inc., PayPal Holdings Inc., Stripe Inc., CardinalCommerce Corporation, CyberSource Corporation, Forter Inc., Global Payments Inc., Ingenico Group, PayU, Rapyd Financial Network Ltd., Signifyd Inc., Skrill Limited, Worldpay Inc., Zoho Corporation .

Product Innovations Transform The 3D Secure Payment Market
Product innovation is a key trend gaining popularity in the 3D Secure Payment market. Major market players are concentrating their efforts on creating innovative technologies and products such as 3-D Secure 2 (3DS2), frictionless authentication, 3D Secure 2.0 (3DS2), and biometric payments to strengthen their position in the market. For Instance, in August 2022, Zuora Inc., a US-based enterprise software company, integrated 3D Secure 2.0 (3DS2), which is a widely recommended solution for strong customer authentication (SCA) under PSD2. Using the integrated iFrame of Payment Pages 2.0, the Stripe v2 gateway supports 3DS2. 3-D Secure 2.0 helps mobile apps and linked devices, and 3-D Secure 2.0 aids in securing and accelerating digital payment security and transactions.

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Key Segments -
The 3d secure payment market covered in this report is segmented -
1) By Component: Merchant Plug-in, Access Control Server, Other Components
2) By Type: On-Premise, Cloud-Based
3) By Application: Banks, Merchants And Payment Gateway

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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