Media Monitoring Tools Market Size, Trends, Share Report And Growth Analysis 2024-2033

The media monitoring tools market size has grown rapidly in recent years. It will grow from $4.44 billion in 2023 to $5.1 billion in 2024 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historic period can be attributed to focus on reputation management, globalization and multilingual capabilities, shift towards integrated platforms, evolution of ai and machine learning, demand for real-time monitoring..

The media monitoring tools market size is expected to see rapid growth in the next few years. It will grow to $8.98 billion in 2028 at a compound annual growth rate (CAGR) of 15.2%. The growth in the forecast period can be attributed to integration of ai and machine learning, demand for real-time monitoring and alerts, expansion of social media monitoring, enhanced data security and privacy measures, global market penetration.. Major trends in the forecast period include compliance and ethics monitoring, focus on data visualization and insights, visual and video content analysis, customizable and scalable solutions, multichannel tracking and integration..

Market Overview -
Media monitoring tools refer to a collection of tools that help in keeping track of online presence. It is used to follow target consumers, evaluate attitudes about any business, and assess communications and marketing initiatives.

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Social Media's Surging Popularity Fuels Expansion In The Media Monitoring Tools Market

The rising adoption of social media is expected to propel the growth of the media monitoring tools market going forward. Social media refers to a group of websites and software programs that emphasize cooperation, interaction, sharing of material, and community-based input. Social media platforms need media monitoring tools for tracking audiences and industry by keeping an eye on trends, hashtags, keywords, and mentions of any given business; hence, the rising adoption of social media is expected to boost the media monitoring tools market. For instance, according to a report published by Hootsuite Inc, a US-based provider of social media tools to businesses, in 2023, the number of social media users worldwide is 4.74 billion, and social media is used by more than 93% of internet users. Further, In North America, 76% of people utilize social media. Therefore, the rising adoption of social media is driving the growth of the media monitoring tools market.

Competitive Landscape -
Major companies operating in the media monitoring tools market report are Agility PR Solutions LLC, BoomSonar Suite, Burrelle's Information Services LLC, Cision US Inc., Coosto, Hootsuite Inc., Lucidya LLC, M-Brain Group, Meltwater, SemanticForce, Snap Trends Inc., Sprinklr Inc., YouScan, Buzzcapture BV, Ubermetrics Technologies GmbH & Co KG, Critical Mention, Talkwalker, Mention, Brand24 Global Inc., Brandwatch, TrendKite, BuzzSumo Limited, Cyfe Inc., SumAll Inc., Tailwind, Oracle Corporation, Alphabet Inc., Pinterest Inc., Twitter Inc., Salesforce.com Inc., Glean.info, TVEyes Inc.

Media Monitoring Tools Market Embraces Technological Advancements With Onclusive's Intelligent Solutions

Technological advancements are the key trend gaining popularity in the media monitoring tools market. Major companies operating in the media monitoring tools market are focused on developing new technological solutions to strengthen their position. For instance, Onclusive, a US-based media monitoring platform, launched two new products: Essentials and Pro, the recent additions to the Onclusive software suite for media monitoring. These products have the unique feature to offer communications teams intelligent media monitoring that can be scaled across teams of any size and offers real-time, dynamic measurement and reporting. Essentials and Pro provide quick, AI-driven insights for developing communications strategies and evaluating their effectiveness. Onclusive Pro automates the process of arranging findings and producing reports, saving hours each week.

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Key Segments -

The media monitoring tools market covered in this report is segmented -

1) By Component: Software, Service
2) By Type: Print Media Monitoring, Social Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, Other Types
3) By Deployment Model: On Premise, Cloud
4) By Application: Customer Experience And PR Management, Real-Time Analytics, Content Management, Digital Marketing And Sales Management, Other Applications
5) By End User: Healthcare, BFSI, IT And Telecom, Media And Entertainment, Retail And E-Commerce, Manufacturing, Other End Users

Key highlights covered in the report -

1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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