Personal Lubricants Global Market will Exceed $2.38 Billion By 2028 with a Projected CAGR of 10.2% | BioFilm Inc., Lovehoney Group, Sliquid LLC, The Yes Company Ltd., Uberlube Inc.

The personal lubricants market size has grown rapidly in recent years. It will grow from $1.46 billion in 2023 to $1.61 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to women's health and menopause concerns, influence of mass media and marketing, retail availability and accessibility, lgbtq+ inclusivity and product diversity, increasing aging population.

The personal lubricants market size is expected to see rapid growth in the next few years. It will grow to $2.38 billion in 2028 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to e-commerce dominance, emergence of organic and natural lubricants, consumer education and empowerment, cultural shifts towards openness, health and wellness trends. Major trends in the forecast period include innovative formulations and ingredients, rise in online retail channels, customization and specialty lubricants, social media and influencer marketing, cb*d-infused lubricants.

Market Overview -
A personal lubricant is a liquid or gel that both men and women use to increase moisture in the vul*va, vagina, or anal region during sex. It is used to reduce friction and irritation during sexual activity, thus lowering the possibility of injury during sex.

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Surging Erectile Dysfunction Rates Propel Expansion Of The Personal Lubricants Market
The increasing prevalence of erectile dysfunction is expected to propel the growth of the personal lubricants market going forward. Erectile dysfunction refers to the inability to achieve and maintain an ere*ction strong enough for intercourse. Personal lubricant gels are used to facilitate sexual contact, postpone the clima*x, and prolong contact. For instance, in August 2022, according to a report shared by the Preferred Men's Medical Center, a US-based erectile dysfunction, premature eja*culation, and low testosterone treatment services provider, over 30 million men in the US suffered from erectile dysfunction. By 2025, 322 million men are expected to suffer from erectile dysfunction, a 207% rise. The majority of these new instances will occur in emerging countries in Africa, Asia, and South America. Therefore, increasing erectile dysfunction is driving the growth of the personal lubricants market.

Competitive Landscape -
Major companies operating in the personal lubricants market report are Reckitt Benckiser Group plc, BioFilm Inc., Lifestyles Healthcare Pte. Ltd., Mayer Laboratories Inc., Lovehoney Group, Sliquid LLC, Trigg Laboratories Inc., The Yes Yes Company Ltd., Uberlube Inc., HLL Lifecare Ltd., Cupid Limited, Toaster Labs Inc., Mission Pharmacal Company, Pjur GmbH, Gun Oil LLC, PinkCherry LLC, Babeland Inc., Adam & Eve LLC, Wet International Inc., Ansell Ltd., Intimate Organics LLC, Good Clean Love LLC, Swiss Navy Inc., Wicked Sensual Care Inc., Aneros Inc., System JO Inc., Blossom Organics Inc., Fun Factory GmbH

Product Innovations Transform The Personal Lubricants Market
Product innovations are a key trend gaining popularity in the personal lubricants market. Major companies operating in the personal lubricants market are focused on innovating new products to sustain their position in the market. For instance, in May 2022, Playground, a US-based sexual wellness brand, launched its debut lubricant collection, its first collection of pleasure-enhancing bedroom basics that includes four full-sensory personal lubricants created to stimulate the five senses and erogenous zones to heighten a woman's mood, mind, and lib*ido. Playground's unique water-based formulation uses special ingredients to make it extraordinarily long-lasting, feel silky to the touch, and be extra relaxing in addition to being rigorously tested to be clean, vegan, and pH-balanced. It contains a unique combination of Ashwagandha, Black Cohosh, three adaptogens. These herbs support better chemistry in the bedroom, more lib*ido, and increased blood flow. The lubricants offer a velvety finish that resembles natural lubrication because they are made with calming vitamin E, moisturizing hyaluronic acid, and bamboo extract.

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Key Segments -
The personal lubricants market covered in this report is segmented -
1) By Type: Water-Based, Silicon-Based, Oil-Based
2) By Distribution Channel: Online Stores, Drug Stores, Hyper Markets And Super Markets, Specialty Stores
3) By End-User: Male, Female

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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