Printed Signage Market Size, Share, Trends Analysis And Forecasts (2024 - 2033)

The printed signage market size has grown steadily in recent years. It will grow from $36.48 billion in 2023 to $37.33 billion in 2024 at a compound annual growth rate (CAGR) of 2.3%. The growth in the historic period can be attributed to traditional advertising demand, retail and point-of-sale displays, event marketing and sponsorship, corporate branding needs, wayfinding and informational signage.

The printed signage market size is expected to see steady growth in the next few years. It will grow to $40.89 billion in 2028 at a compound annual growth rate (CAGR) of 2.3%. The growth in the forecast period can be attributed to customization and personalization trends, e-commerce and online retail promotion, sustainable and eco-friendly practices, integration with digital technologies, event branding and experiential marketing. Major trends in the forecast period include exploration of 3d printing for signage, integration of augmented reality (ar) in signage design, focus on indoor air quality in signage materials, growth in demand for wayfinding signage, application of artificial intelligence (ai) in content optimization.

Market Overview -
Printed signage refers to any type of visual display or communication that is created by printing images, text, or graphics onto a physical substrate. The process of creating printed signage typically involves designing the content using graphic design software and then printing it onto a suitable material.

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Printed Signage Market Soars With Retail Industry's Emphasis On Advertising
The increasing focus of the retail industry on advertising is expected to propel the growth of the printed signage market. The retail industry refers to all businesses that offer products and services to consumers. Advertising refers to the various channels and methods used by retailers to promote their products, services, and brands to attract customers and drive sales. Printed signage is a widely used and effective advertising tool in the retail industry. It allows retailers to communicate their brand message, highlight products or promotions, and create an appealing shopping environment. For instance, in August 2022, according to the reports shared by Sensor Tower Inc., a US-based software company, the amount retail spent on advertising in the US was close to $2.7 billion in the first quarter of 2021, an increase of 6.5 percent from the previous year. Furthermore, according to the same website shared in February 2022, retail ad spending reached $870 million in 2021, an increase of nearly $300 million (51 percent) compared to 2019. Therefore, the increasing focus of the retail industry on advertising is driving the printed signage market.

Competitive Landscape -
Major companies operating in the printed signage market report are Avery Dennison Corporation, Spandex Ltd., Igepa group GmbH & Co. KG, Orafol Europe GmbH, Kelly Signs Inc., Lintec Corporation, 3A Composites Holding AG, Signs Express Ltd., EhKo Sign Industries Kft., Identity Group, L And H Sign Company Inc., James Printing And Signs, Chandler Inc., Galaxy Signage, RGLA Solutions Inc., Mactac LLC, Accel Group, AJ Printing & Graphics, Daybrazil SA, Design Communications Ltd., Crawford Industries L.L.C., Neenah Inc., RJ Courtney LLC, Midwest Sign & Screen Printing Supply Co., Fastsigns International Inc., Sabre Digital Creative, NPS Holdings, The Sign Authority Inc., Vista Print, BE Meyers & Co.

Seiko Epson's Cutting-Edge Signage Printers Redefine Creative Possibilities
Product innovation is a key trend gaining popularity in the printed signage market. Major companies operating in the printed signage market are developing innovative products to strengthen their position in the market. For instance, Seiko Epson Corporation., a Japan-based electronics company, launched its two new signage printers, the SC-R5030L and SC-R5030. They have resin ink with many applications. With rapid lamination and exceptional scratch resistance, this innovative signage printer can generate amazing prints for a variety of applications. Additionally, customers can now obtain a larger variety of applications for display in retail contexts, including graphic printing as well as high-value applications like wallpaper, soft signage, and decorating, with these new 64-inch sign printers with UltraChrome water-based resin inks. The SC-R5030L and SC-R5030 allow for printing on a variety of materials, including vinyl, banners, canvas, film, textiles, paper, and wall-covering media.

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Key Segments -

The printed signage market covered in this report is segmented -

1) By Type: Banner And Backdrop, Corporate Graphics, Exhibitions, Trade Shows, Backlit Displays, Point Of Purchase Display, Billboards, Other Types
2) By Print Technology: Screen, Inkjet, Sheetfed, Other Print Technologies
3) By Application: Indoor, Outdoor
4) By End-User Vertical: Banking Financial Services And Insurance, Retail, Transportation And Logistics, Healthcare, Other End User Verticals

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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