Fortified Foods Market Size, Share, Value & Industry Report and Forecast 2024-2031

Market Overview :

Increased consumer awareness regarding the importance of micronutrients in maintaining health helps to boost market growth. Fortified flours provide an effective way to deliver essential micronutrients. The adoption of fortified food is not limited to specific regions but has been embraced globally, including in developed countries helps to boost market growth over the forecast period.

Growing government initiatives to increase the supply of fortified food help boost market growth over the forecast period. For instance, on June 05, 2023, the State Government of India expanded the supply of fortified rice to cure malnutrition. The Government under Poushtika Karnataka program decided to provide fortified rice on a pilot basis.

An increase in the expansion of the manufacturing facilities of fortified food by major key players helps boost market growth over the forecast period. For instance, on April 10, 2023, Royal DSM, expanded a new fortified rice kernel manufacturing line near Hyderabad which helps to support the nutritional needs of the consumers. The newly established plant has the ability to produce 3,600 tons of kernels per year.

Market Trends :

Increasing Consumers Demand for Healthy Food Options

Consumers' increasing demand for fortified foods to maintain overall health and reduce the risk of certain lifestyle-related chronic health conditions drives the market growth. Food products that are enriched with ingredients such as proteins, fiber, micronutrients, and plant-based ingredients are now attracting people's healthier choices. According to the data given by the DSM consumers survey in 2022, 42% of consumers in North America, 52% in Asia, and 33% in Europe are actively looking for the fortified foods and beverages.

The rising choice of fortified foods with weight management benefits, improving digestive health, and reducing the risk of obesity, diabetes, and cardiovascular diseases drives the market growth of healthy snacks. Fortified foods are considered a subset of functional foods, which offer specific health benefits beyond basic nutrition. Products designed for heart health, digestive health, and immune support, among others, are gaining popularity.

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Market Segmentation :

The global fortified foods market is segmented based on raw material, micronutrients, technology, distribution channel, application and region.

Increase in the Consumer's Demand for Fortified Flours

Governments and public health organizations have recognized the importance of fortifying staple foods, including flour, to improve the nutritional status of populations. This has led to regulatory support and mandatory fortification programs in some countries. Flour is a staple ingredient in many diets worldwide, making it readily available and commonly consumed. Fortified flours are easily integrated into existing dietary patterns, ensuring broad accessibility to fortified nutrients.

Fortified flours have gained consumer acceptance over the years due to their health benefits. Consumers are looking for new products in the market launched by major key players. For instance, on February 28, 2023, the Société de Transformation Alimentaire company launched Vitamil +, a fortified milk flour in the market. The newly launched product is designed to fulfill children's nutritional needs.

Geographical Share :

Asia Pacific Accounted Largest Share in the Market

The Asia-Pacific fortified foods market is growing due to the increasing consumer trend of consuming healthy foods. Growing awareness of health and wellness, driven by rising disposable incomes, access to health information, and concerns about lifestyle-related diseases, has spurred demand for functional and fortified foods. Fortified foods and beverages are seen as convenient ways to obtain essential nutrients and support overall health.

Globally, major key players launched fortified milk products in the market to fulfill consumers' demands. For instance, on June 11, 2023, Karimnagar Dairy launched fortified milk with vitamins A and D in the Indian market. It is available in different types such as toned milk, pure milk, gold milk, and tea special milk. It is available in different sizes such as 200 ml, 500 ml, and 1000 ml, and in loose milk cans.

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Competitive Landscape

The major global players in the market include Dean Foods Company, Kraft Foods Inc., Kellogg Company, Meiji Holdings Company, Ltd., Nestle S.A., Unilever Company, BASF SE, General Mills Inc., Tata Chemicals Limited, and Mondelez International.

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