Cognitive Media Market Analysis, Size, Share, Growth, Trends, Forecast, 2024-2033 | Outlook, Mergers and Acquisitions, Competitive Landscape

The cognitive media market size has grown exponentially in recent years. It will grow from $1.73 billion in 2023 to $2.18 billion in 2024 at a compound annual growth rate (CAGR) of 26.1%. The growth in the historic period can be attributed to increased complexity in media ecosystems, demand for personalized user experiences, content monetization strategies, integration of natural language processing (nlp), addressing information overload.

The cognitive media market size is expected to see exponential growth in the next few years. It will grow to $5.55 billion in 2028 at a compound annual growth rate (CAGR) of 26.2%. The growth in the forecast period can be attributed to augmented and virtual reality (ar/vr) integration, blockchain for content verification, evolving advertising models, cross-platform content delivery. Major trends in the forecast period include personalized content experiences, emotion and sentiment analysis, automated content creation, interactive and immersive experiences, real-time content adaptation.

Market Overview -
Cognitive media refers to the inferential methods employed by the human user, instead of physical aspects of the computer representation. This media is used for developing explainer films, whiteboard videos, representations, and infographics, making the information more user-friendly.

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Internet User Surge Fuels Cognitive Media Market Growth Despite Cognitive Concerns
The rising number of internet users is expected to propel the growth of the cognitive media market going forward. The Internet users are increasing rapidly because of the rapid growth of digital services and the increasing reliance on technology for various aspects of daily life has made Internet access essential for many people. The exponential growth of internet users has irrevocably altered the landscape of media consumption, giving rise to the concept of cognitive media used to actively engage the audience's cognitive abilities. For instance, according to the International Telecommunication Union, a Switzerland-based specialized agency of the United Nations, as of 2022, the estimated number of internet users was 5.3 billion, representing 66% of the world's population. This marked a growth rate of 6.1% over 2021, up from 5.1% for the previous year. Therefore, the rising number of Internet users is driving the growth of the cognitive media market.

Competitive Landscape -
Major companies operating in the cognitive media market report are International Business Machines Corporation, Google LLC, Amazon Web Services Inc., Microsoft Corporation, Salesforce.com Inc., Adobe Inc., Baidu Inc., Nvidia Corporation, Veritone Inc., Albert Inc., Crimson Hexagon, Valossa Labs Oy, SoundHound AI Inc., Newsrx, ByteDance Ltd., Kenshoo Inc., Zeta Global Holdings Corp., Kitewheel LLC, Clarifai Inc., Spotad Ltd., Alteryx, Cisco Systems Inc., Cornerstone OnDemand Inc., Brandwatch, Video Intelligence AG, OpenText, SAS Institute Inc., Hewlett Packard Enterprise Company LP, Pegasystems Inc., BMC Software Inc.

Juji Inc.'s Launch Of Generative AI Tool For Streamlined Chatbot Creation
Technological development is a key trend gaining popularity in the cognitive media market. Major companies operating in the cognitive media market are focusing on technological developments to sustain their position in the market. For instance, in March 2023, Juji Inc., a US-based artificial intelligence company engaged in the development of chatbot, empathetic AI solutions, launched a new generative AI tool for automating cognitive AI chatbot creation that allows any organization to rapidly develop customized AI chatbots without using new IT resources or writing any code. These cognitively intelligent AI chatbots can scale human teams to manage and automate high-touch, high-stakes interactions by utilizing superior human interpersonal abilities like active listening and comprehending body language.

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Key Segments -
The cognitive media market covered in this report is segmented -
1) By Component: Services, Solution
2) By Technology: Natural Language Processing, Deep Learning and Machine Learning
3) By Deployment: On-Premises, Cloud
4) By Application: Predictive Analysis, Security Management, Content Management, Network Optimization, Recommendation and Personalization, Customer Retention, Other Application
5) By End User: Banking Sector, Retail Sector, Healthcare Sector, Other End User

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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