Augmented Reality In Marketing Global Market Set For Rapid Growth, To Reap Bulk Revenues, Application And Forecast to 2033 | Google LLC, Sony Corporation, Wikitude GmbH, Zugara Inc., Apple Inc.

The augmented reality in marketing market size has grown rapidly in recent years. It will grow from $4.73 billion in 2023 to $5.34 billion in 2024 at a compound annual growth rate (CAGR) of 12.9%. The growth in the historic period can be attributed to enhanced consumer engagement, novelty and innovation appeal, brand differentiation strategies, increased smartphone adoption, interactive product visualization..

The augmented reality in marketing market size is expected to see rapid growth in the next few years. It will grow to $8.82 billion in 2028 at a compound annual growth rate (CAGR) of 13.3%. The growth in the forecast period can be attributed to growing e-commerce integration, expanded social media applications, adoption in event marketing, enhanced data analytics and insights.. Major trends in the forecast period include implementation for virtual try-on experiences, development of ar-enhanced packaging, incorporation in location-based marketing, expansion in event marketing, utilization of ar analytics for performance measurement..

Market Overview -
Augmented reality (AR) in marketing refers to the real-time integration of digital information and techniques used for marketing. This enables businesses to enhance their marketing and increase engagement through mobile devices and provide clients with distinctive experiences.

Download Free Sample of Report -
https://www.thebusinessresearchcompany.com/sample.aspx?id=9042&type=smp

Growing Demand In Retail And E-Commerce Sectors Fuels Augmented Reality In Marketing Market
The growing demand for AR in retail and e-commerce sectors is expected to propel the growth of augmented reality in the marketing market going forward. Retail is the sale of products from individuals or businesses to final consumers whereas e-commerce is the trading of goods and services on the internet. The use of augmented reality (AR) in retail would force brands to create clever retail experiences that influence their customers' purchasing decisions, as well as in e-commerce by allowing customers to digitally test a product in the comfort of their own home, or even on their own face and body using AR filters, which helps brands reduce return rates. For instance, in July 2022, according to Shopify, a Canada-based e-commerce company, retail conversion rates for brands adopting augmented reality increased by almost 250%. Further, according to Houzz, a US-based online community and software for architecture and others customers that used AR used the app for 2.7 times longer and made purchases 11 times more frequently. Therefore, the growing demand for AR in retail and e-commerce sectors will drive the growth of augmented reality in the marketing.

Competitive Landscape -
Major companies operating in the augmented reality in marketing market report are Microsoft Corporation, Google LLC, Sony Corporation, Magic Leap Incorporated, Wikitude GmbH, Zugara Inc., Apple Inc., Blippar Limited, Infinity Augmented Reality Limited, Niantic Inc., Zappar Limited., PTC Inc., Daqri LLC, Lenovo, Seiko Epson, Vuzix, Alphabet Inc., Meta Platforms Inc., Snapchat, HP Autonomy, Augment, Marxent, Catchoom, Vuforia (PTC), ViewAR, Upskill, Scope AR, Adtile Technologies, Inlighten, Total Immersion, Re'Flekt, Vertebrae, 8th Wall Inc., Mirum Agency, INDEstry, Third Aurora

Tech Advancements Driving Augmented Reality In Marketing Market
Technological advancement is a key trend gaining popularity in the augmented reality in marketing market. Major companies operating in the market are introducing innovative products with advanced technologies to strengthen their position. For instance, in March 2021, Microsoft, a US-based technology corporation launched a new service Microsoft Mesh which is a service to build apps for people to collaborate in augmented reality. This enables developers to build applications in which people can share holograms, speak with one another, make doodles, and appear as virtual avatars and enables people to join Mesh-enabled meetings on any device.

Browse Full Report @
https://www.thebusinessresearchcompany.com/report/augmented-reality-in-marketing-global-market-report

Key Segments -
The augmented reality in marketing market covered in this report is segmented -
1) By Component: Hardware, Software
2) By Device Type: Head-Mounted Display & Smart Glass, Head-Up Display, Handheld Devices, Stationary AR systems, Smart Glasses, Other Types
3) By Technology: Marker-Based AR Technology, Markerless AR Technology, Anchor-Based AR Technology
4) By Application: Consumer, Commercial, Enterprise, Healthcare, Aerospace And Defense, Energy, Automotive, Other Applications

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: info@tbrc.info

Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
Facebook: https://www.facebook.com/TheBusinessResearchCompany
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Blog: https://blog.tbrc.info/
Healthcare Blog: https://healthcareresearchreports.com/
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model

Want To Know More About The Business Research Company?

The Business Research Company (www.thebusinessresearchcompany.com) is a market intelligence firm that pioneers in company, market, and consumer research. Located globally, TBRC's consultants specialise in various industries including manufacturing, healthcare, financial services, chemicals, and technology.

Global Market Model - World's Most Comprehensive Database

The Business Research Company's flagship product, Global Market Model (www.thebusinessresearchcompany.com/global-market-model) is a market intelligence platform covering various macroeconomic indicators and metrics across 60 geographies and 27 industries. The Global Market Model covers multi-layered datasets which help its users assess supply-demand gaps

This release was published on openPR.