Frozen Bakery Market 2024-2033: Size, Share & Competitive Landscape Analysis

The frozen bakery market size has grown strongly in recent years. It will grow from $42.88 billion in 2023 to $45.32 billion in 2024 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to growth in urbanization and busy lifestyles, increased consumer demand for convenience foods, expansion of retail channels and supermarkets, improvement in cold chain infrastructure, improvement in cold chain infrastructure.

The frozen bakery market size is expected to see strong growth in the next few years. It will grow to $56.83 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to adoption of clean label and health-conscious, growth in online retailing of frozen bakery products, adoption of automation in frozen bakery production, customization of frozen bakery products for dietary preferences, expansion of plant-based and vegan frozen bakery options. Major trends in the forecast period include advances in quick-frozen technology, development of innovative frozen bakery products, technological advancements in frozen dough production, emphasis on sustainable packaging solutions, application of novel ingredients and flavors, integration of smart packaging for traceability.

Market Overview -
Frozen bakery refers to baked goods and products prepared and immediately frozen to preserve their freshness, flavor, and quality. This preservation process involves transforming the water content into ice crystals, preventing microbiological degradation, and maintaining food quality.

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Rising Demand For Convenience Foods Boosts Growth In The Frozen Bakery Market
Increasing consumption of convenience foods is expected to boost the growth of the frozen bakery market going forward. Convenience food is food that has been frozen, dried, or canned and can be heated and made quickly and easily. Frozen bakery items are used as convenient meal alternatives due to their pre-prepared status. They allow quick and straightforward baking or reheating, offering consumers freshly baked delicacies with minimum work and time. For instance, in July 2023, according to Food and Drinks Malaysia by SAIL Group, a food and beverage exhibition in Malaysia, the convenience food sector increased by 3.0% in volume in 2023 and is expected to reach 7,829.2 kg by 2027. Further, in Malaysia, the revenue from convenience food amounts to US$31.84 billion in 2022, which is expected to increase by 5.49% during 2022-2027. Therefore, increasing consumption of convenience foods is driving the growth of the frozen bakery market.

Competitive Landscape -
Major companies operating in the frozen bakery market report are Nestlé SA, Grupo Bimbo S.A.B. de C.V., Associated British Foods PLC, General Mills Inc., Kellogg Company, Dr. Oetker UK Ltd., ConAgra Foods Inc., Barilla Group, Flowers Foods Inc., Hillshire Brands Company, Rich Products Corporation, Lantmännen Unibake International, Aryzta AG, Vandemoortele Inc., Froneri International Limited., Alpha Baking Company Inc., Pepperidge Farm Incorporated, Europastry SA, Bridgford Foods Corporation, H&S Bakery Inc., Tasty Baking Company, Gonnella Baking Co., Aunt Bessie's Limited, Cole's Quality Foods Inc., Custom Foods Inc.

Major Players In The Frozen Bakery Market Lead With Creative Product Offerings
Product innovations have emerged as the key trend gaining popularity in the frozen bakery market. Major companies operating in the frozen bakery market are developing innovative products to strengthen their position in the market. For instance, in February 2022, Griddle, a UK-based frozen baked goods company, launched new frozen vegan toaster waffles. The unique features of frozen vegan toaster waffles involve these products being HFSS compliant, having 40% less sugar than the average waffle, being manufactured with 100% natural ingredients, and having no artificial colors, flavors, or preservatives.

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Key Segments -
The frozen bakery market covered in this report is segmented -
1) By Product: Ready-To-Prove, Ready-To-Bake, Ready-To-Eat
2) By Recipe: Bread, Viennoiserie, Patisserie, Savory Snacks
3) By Category: Gluten Free, Conventional
4) By End-User: Convenience Stores, Hypermarkets And Supermarkets, Artisans Bakers, Hotels, Restaurants And Catering (HORECA), Bakery Chains, Online Channels

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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