Fitness Equipment Market 2023- Understanding the key product segments and their future

Global Fitness Equipment Market

Fitness equipment refers to devices used during physical activity to enhance the conditioning effects of a particular exercise by offering adjustable or fixed resistance or by enhancing the experience of an exercise routine. The global fitness equipment market includes a wide range of products and services such as training equipment, wireless health and fitness devices, clothing and footwear, and fitness/training services offered by gyms. Sedentary lifestyles, unhealthy eating habits, and rising prevalence of lifestyle diseases such as obesity and diabetes have fueled the demand for fitness equipment.

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In the global fitness training market, strength-training equipment include weight machines, resistance bands, pull-up bars, flexion machines, and free weights such as kettle bells, dumbbells, and barbells. For fitness enthusiasts, weight loss and cardiovascular workout are the primary concerns. However, many people focus on low-impact workouts to retain flexibility of movement with the least impact on joints. Stationary bikes, elliptical cardio machines, and treadmills are the most common fitness equipment preferred by fitness enthusiasts. In fact, treadmills dominate the physical fitness equipment market owing to rising popularity of in-home gyms.

Global Fitness Equipment Market: Overview

The growing awareness about health and the need for an active lifestyle have boosted the demand from the global fitness equipment market. Various health risks caused due to sedentary lifestyles and the growing prevalence of obesity-related diseases such as coronary diseases and diabetes have further fueled the growth of the market. Awareness campaigns about healthy living and various lifestyle-related diseases have played an important role in the growing demand for fitness equipment. Rise in disposable income across developing countries, availability of affordable training equipment and personal trainers, large-scale modernization, opening of fitness clubs and gyms, and introduction of cost-effective highly-advanced wireless health care technologies have emerged as some of the key drivers positively impacting the growth of the global fitness equipment market.

While physical fitness equipment are more popular among consumers, the introduction of mobile apps and wearable devices is expected to define the future outlook of the global fitness equipment market. People increasingly prefer mobile apps for fitness, health, and weight-loss resolutions as these apps are convenient to use. Wearable devices are also emerging as widely popular fitness equipment as they monitor vital body statistics during exercise.

Global Fitness Equipment Market: Region-wise Outlook

The global fitness equipment market has been segmented into four key regions: Asia Pacific, North America, Europe, and Rest of the World. The U.S. leads the global fitness equipment market owing to the increasing demand for wearable devices and mobile apps and various technological advancements in this field. However, in the coming years, Asia Pacific is expected to be the trend-setter in the market with growing awareness about lifestyle-related diseases across countries such as China and India.

Some of the prominent players in the global fitness equipment market are Body-Solid Inc., Reebok International Ltd., Johnson Health Tech Co. Ltd., Heinz Kettler GmbH & Co. KG, Life Fitness Inc., PowerSport International Limited, Keys Fitness Products L.P., and ICON Health & Fitness Inc. Endomondo ApS, MapMyFitness Inc., Azumio Inc., FitnessKeeper Inc., and Runtastic GmbH are some of the key players developing mobile apps related to fitness. Google, Fitbit, Nike, Neptune Pine, and Reebok are working on wearable technologies for fitness.

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