Teeth Whitening Market Size Worth USD 11.48 Billion in 2032 | Emergen Research

The global teeth whitening market size was USD 7.02 Billion in 2022 and is expected to register a revenue CAGR of 5.2% during the forecast period. The global teeth whitening market is experiencing substantial growth, fueled by several key factors including the rising prevalence of oral diseases, increasing demand for Over-The-Counter (OTC) products, and rapid technological advancements in teeth whitening solutions.

According to a recent market research report, the World Health Organization (WHO) estimates that oral diseases affect nearly 3.5 billion individuals worldwide, with a significant portion residing in middle-income countries. Conditions such as caries of permanent and primary teeth, periodontitis, and enamel erosion contribute to tooth discoloration, driving the demand for whitening solutions to address the visible consequences of these ailments.

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The market is further bolstered by the growing popularity of OTC teeth whitening products, which offer a more affordable alternative to professional treatments. These products, ranging from whitening strips and gels to pens and toothpaste, are readily available through various channels including pharmacies, supermarkets, and online retailers. The accessibility and affordability of OTC products cater to a wide consumer base, driving market growth.

Moreover, technological advancements in teeth whitening are revolutionizing the industry. Innovations such as Augmented Reality (AR)-powered tooth whitening and ultrasound technology are enhancing the efficacy and convenience of whitening solutions. For instance, a recent partnership between Perfect Corp. and Colgate introduced an AR-Powered Teeth Whitening Virtual Experience, allowing consumers to visualize the potential whitening effects before purchasing.

However, the market faces challenges from alternative solutions such as natural remedies and concerns regarding potential side effects associated with whitening products. Despite these challenges, the market continues to grow, driven by the dominance of segments like whitening toothpaste and light whitening devices.

Whitening toothpaste remains the most popular choice among consumers due to its affordability, convenience, and multifunctionality. Light whitening devices are witnessing significant growth, fueled by constant technological advancements and consumer demand for expedited whitening outcomes.

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In terms of composition, bleaching agents continue to dominate the market, offering fast and effective whitening results. However, the non-bleaching segment is expected to experience the fastest growth, driven by growing awareness of potential side effects associated with bleaching agents and advancements in non-bleaching technology.

Offline sales channels, including supermarkets, pharmacies, and convenience stores, remain the primary distribution channel for teeth whitening products. These channels offer extensive reach and accessibility, driving impulse purchases and increased conversion rates.

Overall, the global teeth whitening market is poised for continued growth, driven by the increasing prevalence of oral diseases, rising demand for OTC products, and ongoing technological advancements. As consumers seek effective and convenient whitening solutions, manufacturers and retailers are innovating to meet their evolving needs.

Teeth Whitening Top Companies and Competitive Landscape

The global teeth whitening market is fragmented with many large and medium-sized players accounting for majority of market revenue. Major players are deploying various strategies, entering into mergers & acquisitions, strategic agreements & contracts, developing, testing, and introducing more effective teeth whitening products.

• GSK plc
• Unilever
• Johnson & Johnson Private Limited
• Procter & Gamble
• Colgate-Palmolive Company
• Himalaya Wellness Company
• Dabur Ltd.
• Beaming White, LLC.
• Henkel Adhesives Technologies India Private Limited

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Teeth Whitening Latest Industry News

• On 9 November 2021, Beam Dental announced Partnership with GLO Science to give qualified Beam Dental members exclusive access to free sample teeth whitening kits from GLO Science. GLO Science's at-home brush-on gel brightens teeth gently and effectively. GLO Science aligns perfectly with Beam's mission to make dental care easier, smarter, and more proactive. This partnership provides quality for Beam members, adding teeth whitening to their already growing benefits portfolio, that includes vision insurance and even life and disability coverage options.

• On 21 February 2023, Colgate announced two teeth whitening products Optic White and ComfortFit LED Teeth Whitening Kit. These Kit combines Colgate's advanced whitening serum with a unique LED device that utilizes wavelength technology. This Partnership tackles even the toughest stains, removing 10 years of yellowing in just 3 days. The soft, flexible LED light molds to your smile for gentle whitening and connects to your smartphone (both iPhone and Android compatible) for easy power.

Teeth Whitening Market Segment Analysis

For the purpose of this report, Emergen Research has segmented the global teeth whitening market on the basis of product, composition, end-use, and region:

• Product Outlook (Revenue, USD Billion; 2019-2032)
o Whitening toothpaste
o Light teeth whitening device
o Whitening gels & strips

• Composition Outlook (Revenue, USD Billion; 2019-2032)
o Bleaching agent
o Non-bleaching agent

• End-Use Outlook (Revenue, USD Billion; 2019-2032)
o Offline sales
o Online sales

• Regional Outlook (Revenue, USD Billion; 2019-2032)
o North America
1. U.S.
2. Canada
o Europe
1. Germany
2. France
3. U.K.
4. Italy
5. Spain
6. Benelux
7. Russia
8. Rest of Europe
o Asia Pacific
1. China
2. Japan
3. South Korea
4. India
5. ASEAN Countries
6. Oceania
7. Rest of APAC
o Latin America
1. Brazil
2. Mexico
3. Rest of LATAM
o Middle East & Africa
1. GCC Countries
2. Israel
3. Turkey
4. South Africa
5. Rest of MEA

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