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Unveiling the Growth Trajectory: Exploring Opportunities and Strategies in the Audio Codec Market amidst Rising Demand for High-Quality Audio Solutions and Evolving Technological Trends
Audio Codec Market
The audio codec market size is expected to see steady growth in the next few years. It will grow to $11.84 billion in 2028 at a compound annual growth rate (CAGR) of 4.9%. The growth in the forecast period can be attributed to 5g and iot expansion, augmented and virtual reality (ar/vr), automotive audio systems, edge computing integration, customization and adaptability. Major trends in the forecast period include software and app development, low-latency codecs, ai-powered audio codecs, enhanced audio quality control, adaptive bitrate streaming.
Market Overview -
An audio codec refers to a technology or algorithm used to encode and decode audio data for storage, transmission, or playback purposes. It is responsible for compressing audio signals into a more efficient format for transmission or storage and then decompressing them back to their original form for playback.
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Rising Smartphone Adoption Fuels Expansion Of The Audio Codec Market
The increase in smartphone adoption is expected to propel the growth of the audio codec market going forward. A smartphone is a mobile device that combines the functions of a cell phone with those of a computer. Smartphones have become the primary streaming media device, leading to a demand for codecs that provide high-quality audio while minimizing file size. Voice over Internet Protocol (VoIP) and smartphone video calling apps require audio codecs for clear voice transmission. For instance, in February 2023, according to Uswitch Limited, a UK-based financial conduct authority, beginning in 2022, there were 71.8 million mobile connections in the UK, a 3.8% (or around 2.6 million) increase over 2021. The UK population is expected to grow to 68.3 million by 2025, of which 95% (or about 65 million individuals) will own a smartphone. Therefore, the increase in smartphone adoption is driving the growth of the audio codec market.
Competitive Landscape -
Major companies operating in the audio codec market report are Apple Inc., AT&T Inc., Qualcomm Incorporated, Texas Instruments Incorporated, STMicroelectronics N.V., NXP Semiconductors N.V., Analog Devices Inc., Renesas Electronics Corporation, ON Semiconductor Corporation, ROHM Co. Ltd., Realtek Semiconductor Corp., Microsemi Corporation, Cirrus Logic Inc., Dolby Laboratories Inc., Xilinx Inc., Harmonic Inc., Nordic Semiconductor ASA, DSP Group Inc., Toshiba Electronic Devices & Storage Corporation, AKM Semiconductor Inc., CML Microcircuits, Audio-Technica Corp., VisualOn Inc., Savitech Corp., Tieline Technology
Innovative Product Developments Drive Advancements In The Audio Codec Market
Product innovation is a key trend gaining popularity in the audio codec market. Major companies operating in the audio codec market are focused on innovating new products and solutions to sustain their position in the market. For instance, in February 2021, Microsoft Corporation, a US-based technology corporation, launched Satin, the latest AI-powered audio codec for real-time communications. With gradually better quality at higher bitrates, Satin can produce full-band stereo music starting at a bit rate of 17 kbps and extremely wide-band speech starting at a bit rate of 6 kbps. Satin is built to deliver excellent audio quality despite significant packet loss. Additionally, its excellent quality at low bitrates enables us to utilize more available bandwidth to improve packet loss resilience.
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Key Segments -
The audio codec market covered in this report is segmented -
1) By Component: Hardware, Software
2) By Function: With Dedicated Digital Signal Processor (DSP), Without Dedicated Digital Signal Processor (DSP)
3) By Application: Desktop And Laptop, Mobile Phone and Tablet, Music And Media Device and Home Theatre, Television and Gaming Console, Headphone, Headset, and Wearable Devices, Automotive Infotainment
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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