Non-thermal Pasteurization Market 2024-2033: Growth Trends, Analysis & Forecast

The non-thermal pasteurization market size has grown exponentially in recent years. It will grow from $1.88 billion in 2023 to $2.29 billion in 2024 at a compound annual growth rate (CAGR) of 22.2%. The growth in the historic period can be attributed to government support and funding for innovation, consumer education on food safety, increasing demand for ready-to-eat foods, industrialization of food production, cost efficiency and process optimization, .

The non-thermal pasteurization market size is expected to see exponential growth in the next few years. It will grow to $4.78 billion in 2028 at a compound annual growth rate (CAGR) of 20.1%. The growth in the forecast period can be attributed to market expansion strategies, environmental sustainability considerations, consumer concerns over chemical additives, rise in demand for plant-based and vegan foods, cost efficiency and process optimization, globalization of food trade.. Major trends in the forecast period include integration of pulsed electric field (pef) technology, market emphasis on high-pressure processing (hpp), growth in irradiation techniques, advancements in uv-c technology, adoption of microwave-assisted thermal sterilization (mats)..

Market Overview -
Non-thermal pasteurization refers to successfully killing or inactivating germs in foods and drinks that do not employ standard heat-based technologies. These techniques are used to increase the shelf life of processed food without affecting its nutritional value.

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Rising Foodborne Disease Instances Fuel Growth In Non-Thermal Pasteurization Market
The increasing number of instances related to foodborne diseases significantly contributes to the growth of the non-thermal pasteurization market going forward. Foodborne illnesses refer to any hazardous or infectious sicknesses from consuming contaminated water or food. Non-thermal pasteurization techniques kill or inactivate harmful microbes in food items that cause foodborne diseases. For instance, according to the report published by the World Health Organization (WHO), a Switzerland-based government agency responsible for international public health, 600 million individuals, or around one in ten people around the globe, suffer from foodborne illness, and 0.42 million people die yearly. Further, according to 2023 data released by the European Food Safety Authority (EFSA), an Italy-based government agency that provides independent scientific advice and communicates on existing and emerging risks, the number of foodborne outbreaks in the EU reached 4,005 in 2021, an increase of 29.8% from 2020. Therefore, increasing instances related to foodborne diseases will drive the non-thermal pasteurization market.

Competitive Landscape -
Major companies operating in the non-thermal pasteurization market report are Emerson Electric Co., GEA Group, Syntegon, JBT Corporation, Sterigenics International Inc., FresherTech, Bühler Holding AG, Nordion Inc., Thyssenkrupp AG, Universal Pure, Hiperbaric Espana, Bettcher Industries Inc., Avure Technologies Inc., MULTIVAC Group, Elea Technology GmbH, Chic Freshertech Co. Ltd., FENCO Food Machinery, AseptoRay, Bao Tou Kefa High Pressure Technology Co. Ltd., Suja Life LLC, Gray Star Inc., Ionisos SA, Sadex Corporation, BRIO Ultrasonics, SONIMAT

Product Innovation Drives Advancements In Non-Thermal Pasteurization
Product innovation is the key trend gaining popularity in the non-thermal pasteurization market. Major companies operating in the non-thermal pasteurization market focus on developing new products to make pasteurization more convenient on an industrial scale. For instance, in August 2021, Hiperbaric, a US-based food machinery manufacturer, launched innovative Hiperbaric 525 Bulk and Hiperbaric 1050 Bulk HPP machines for pasteurizing large volumes of beverage production. High-pressure processing (HHP), known as cold pasteurization, is a non-thermal technology for preserving food. The Hiperbaric 525 Bulk and Hiperbaric 1050 Bulk process beverages instead of bottling them, processing them in batches of 525 and 1,050 liters before transferring them to the final containers. This approach eliminates the in-pack HPP bottle-handling procedures and the packing constraints of in-pack machines. The unprocessed beverage flows into the input tank of the Hiperbaric 1050 Bulk machine before being pushed into a bladder in the main vessel to fill 90% of the entire vessel volume. The processing method has also enabled beverage makers to work with unique ingredients like vinegar, tart cherries, and ginger.

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Key Segments -
The non-thermal pasteurization market covered in this report is segmented -
1) By Technique: High Pressure processing, Pulse electric field, Microwave volumetric heating, Ultrasonic, Irradiation, Other Techniques
2) By Form: Solid, Liquid
3) By Application: Food and Beverages, Pharmaceuticals, Cosmetics

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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