Subscriber Data Management Market: Global Analysis and Future Trends - Insights 2024

The subscriber data management market size has grown rapidly in recent years. It will grow from $6.65 billion in 2023 to $7.87 billion in 2024 at a compound annual growth rate (CAGR) of 18.3%. The growth in the historic period can be attributed to internet growth, increasing advanced telecom services, demand for personalized services, growth in mobile subscriptions, increasing competition among telecom operators.

The subscriber data management market size is expected to see rapid growth in the next few years. It will grow to $15.15 billion in 2028 at a compound annual growth rate (CAGR) of 17.8%. The growth in the forecast period can be attributed to cloud deployment dominance, telecom network functions virtualization (NFV) software growth, increased ICT spending on new technologies, growing demand for smart TVs. Major trends in the forecast period include cloud deployment dominance, shift towards industry 4.0 implementation, emphasis on security and cost reduction, growing demand for SDM-as-a-Service, adoption of federated identity management models.

Market Overview -
Subscriber data management (SDM) refers to the process of managing and organizing information related to subscribers within a telecommunications network. This includes managing subscriber identities, profiles, preferences, authentication, and authorization data. It helps operators to comply with regulatory requirements related to user data management and privacy.

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Rising Internet Services Usage Ignites Subscriber Data Management Market Growth
The increased usage of internet services is expected to propel the subscriber data management market going forward. Internet services refer to the services provided by telecommunications providers to users on the internet. With the shift to remote work and online education, digital transformation has significantly increased the demand for Internet services. Subscriber data management (SDM) efficiently manages user data in telecommunications networks and enables secure management of user information, personalized service delivery, and compliance with regulatory standards. For instance, in February 2023, according to Meltwater, a UK-based media monitoring company, the total number of internet users in the UK reached 66.11 million, an increase of 224 thousand users (+0.3%) compared to the 2022-2023 years. Therefore, the increased usage of internet services is driving the growth of the subscriber data management market.

Competitive Landscape -
Major companies operating in the subscriber data management market are Huawei Technologies Co. Ltd., International Business Machines Corporation, Cisco Systems Inc., Oracle Corporation, Telefonica SA, Hewlett Packard Enterprise Company, LM Ericsson, Nokia Corporation, NEC Corporation, ZTE Corporation, Telenor Group, Tech Mahindra Ltd., Juniper Networks, Amdocs Inc., Netcracker Technology Corp., Comverse Technology Inc., CSG International, Syniverse Technologies LLC, Acxiom, Comarch SA, Sumo Logic, Optiva Inc., Alepo Technologies Inc., Comptel Corporation

Redefining Data Management For Real-Time Applications In Remote Locations
Major companies operating in the subscriber data management market are focusing on developing innovative technologies such as MongoDB Atlas to enhance their capabilities in deploying applications closer to real-time data sources. MongoDB Atlas solution refers to a service or infrastructure that is hosted and delivered over the internet, and it simplifies manual tasks and runs on diverse edge infrastructure. For instance, in September 2023, MongoDB Inc., a US-based software company, introduced advanced data management capabilities called MongoDB Atlas for the Edge. This solution expands MongoDB's cloud database service. With the deployment of MongoDB Atlas for the Edge, organizations can run applications and oversee data closer to its source. This offering is particularly beneficial for scenarios where real-time data processing and analysis are critical, such as in IoT deployments, remote locations with limited connectivity, or edge computing environments requiring local data storage and processing capabilities.

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Key Segments -
The subscriber data management market covered in this report is segmented -
1) By Solution: Subscriber Data Repository, Subscriber Policy Management, Subscriber Identity Management, Subscriber Location And Device Information Management
2) By Network Type: Mobile Networks, Fixed Networks
3) By Application Type: Voice Over Internet Protocol (VoIP), Video Over Internet Protocol (VoIP), Other Applications

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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