Spotlight on Wellness Tourism Market Growth 2024

The wellness tourism market size has grown rapidly in recent years. It will grow from $810.14 billion in 2023 to $904.1 billion in 2024 at a compound annual growth rate (CAGR) of 11.6%. The growth in the historic period can be attributed to increasing tourist spending on cultural and sports tourism, strong economic growth in emerging markets, rising disposable income, aging population and early retirement and rapid urbanization.

The wellness tourism market size is expected to see rapid growth in the next few years. It will grow to $1369.22 billion in 2028 at a compound annual growth rate (CAGR) of 10.9%. The growth in the forecast period can be attributed to increasing tourist spending on cultural and sports tourism, strong economic growth in emerging markets, rising disposable income, aging population and early retirement and rapid urbanization. Major trends in the forecast period include increasing tourist spending on cultural and sports tourism, strong economic growth in emerging markets, rising disposable income, aging population and early retirement and rapid urbanization.

Market Overview -
Wellness tourism is tourism that is associated with the pursuit of maintaining or enhancing one's personal wellbeing. Wellness tourism is used to promote health and well-being through psychological, physical, or spiritual activities.

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Tourist Spending On Cultural And Sports Tourism Boosts Wellness Tourism Market
The increase in tourist spending on cultural and sports tourism is expected to propel the growth of the wellness tourism market going forward. Sports tourism refers to travel that involves both observing and participating in a sporting event while staying in the tourist's usual environment. Cultural and sports tourism is a part of wellness tourism, which helps in promoting health and well-being. For instance, according to a survey conducted by American Express, a US-based credit card company, in the year 2021, nearly 76% of the people participating in service are spending on tourism to improve their well-being. Also, 55% of the participants are paying extra money for wellness activities on their vacations. Therefore, increasing tourist spending is driving the growth of the wellness tourism market.

Competitive Landscape -
Major companies operating in the wellness tourism market report are Hilton Worldwide, Marriott International Inc, Four Seasons Hotels Ltd, Accor S.A, Hyatt Hotels Corporation, Intercontinental Hotels Group, Radisson Hotel Group, Rosewood Hotels & Resorts, Omni Hotels & Resorts, Canyon Ranch, Shanghai Lemen Business International Travel Service Co Ltd, Sangha Retreat, China Tourism, Culture Investment Group Co Ltd, Healing Holidays, Aman Resorts, The Healthy Holiday Company, Fit Reisen Group, Karma Group, Talent Courtyard, Akasha Wellness Retreat, Miraval Group, Alma Health & Spa, Lusha, Medko, Medifees.Com, Tropoo Inc., Idoctours, Trekr.Com, The Wellness Travel Expert, Cal A Vie Health Spa, Vacayou, Alchemy Wellness Resorts, Clinique La Prairie, Braemar Hotels & Resorts, Osthoff Resort, Bajos Del Toro, Tambo Del Inka, Tierra Patagonia, Nannai Resort & Spa, Nayara Resort, Gardens, Amaala, Travocure, Siro Wellness And Fitness Resorts, Six Senses Zighy Bay, Wellcube, Zulal Wellness Resort, Wesgro, Belmond Mount Nelson, Taj Cape Town, Santé Wellness Retreat & Spa, Aha Hotel & Game Lodge Group, The Hydro In Stellenbosch

Innovative Technologies Driving Wellness Tourism Market Growth
New technological innovations have emerged as the key trend gaining popularity in the wellness tourism market. Major companies operating in the wellness tourism sector are focused on introducing new technologies to sustain their position in the market. For instance, in April 2021, Atmantan Wellness Centre, an India-based wellness tourism provider, launched Atmantan Naturals, a new wellness-tech platform with telehealth portal technology. This wellness center offers reversal treatments for diseases and cultivates natural herbal supplements with excellent efficiency. And also, an individual has access to various virtual consultations with various doctors and physicians with the help of telehealth portals at any time.

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Key Segments -

The wellness tourism market covered in this report is segmented -

1) By Service Type: Transport, Lodging, Food And Beverage, Shopping, Activities and Excursions, Other Services
2) By Travellers: Primary, Secondary
3) By Location: Domestic, International

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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