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Capitalizing on the Booming Sweet Potatoes Market and Expanding Consumer Demand

Sweet Potatoes Market

Sweet Potatoes Market

The sweet potatoes market size has grown steadily in recent years. It will grow from $48 billion in 2023 to $49.34 billion in 2024 at a compound annual growth rate (CAGR) of 2.8%. The growth in the historic period can be attributed to growth in world population, growing awareness of sweet potatoes' health benefits, government initiatives and strong economic growth in emerging markets.

The sweet potatoes market size is expected to see steady growth in the next few years. It will grow to $54.22 billion in 2028 at a compound annual growth rate (CAGR) of 2.4%. The growth in the forecast period can be attributed to global population growth and urbanization, shift towards vegan eating, increasing investments and growing demand for plant-based products . Major trends in the forecast period include growing organic food crops, product innovations, technological advancements, strategic partnerships, increasing investments..

Market Overview -
Sweet potatoes are nutrient-dense root vegetables that come in a variety of colors. Sweet potatoes offer several health benefits including improving insulin sensitivity in diabetes, maintaining healthful blood pressure levels, reducing risk of cancer, improving digestion power and protecting eye health.

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Sweet Potatoes Market Driven By Rising Demand For Plant-Based Foods
The increasing demand for plant-based food is expected to propel the growth of the Sweet potatoes market going forward. Plant-based foods can be incorporated into millet-based dishes in various ways to create nutritious and delicious meals. Sweet potatoes are a nutritious and versatile root vegetable, and incorporating plant-based foods into your diet that complement sweet potatoes can provide a range of health benefits. For instance, in December 2021, according to the Plant Based Foods Association, a US-based food association, plant-based food sales are rising, expanding 6.2% in 2021 over a record-breaking year of growth in 2020. Therefore, the increasing demand for plant-based food is driving the growth of the Sweet potatoes market.

Competitive Landscape -
Major companies operating in the sweet potatoes market report are Black Gold Farms, Scott Farms, Inc, Ham Farms, Topashaw Farms, Vick Family Farms,A.V. Thomas Produce, Inc, Nash Produce, LLC, Edmondson Farms, Jackson Farming Company, Sharp Farms Inc, Xian Shunyi Bio-Chemical Technology Co Ltd, Saipro Biotech Private Limited, China Star Food Group, Nestlé, The Sweet Potatoes Spirit Company, KP Snacks, Sacoma Sweet Potatoes, Aviko, Bidfood, AO Pogar Potato Factory, Mano Food, Solan S.A, Birds Eye Ltd, Lamb Weston, Jones Family Farms, McCain Foods Limited, Namakwaland Sitrus, Vapza, Intertropical Exotics, Marami food Industries Co, Fresh Leaf Foodstuff Trading LLC, Vegberry, Golden Dunes General Trading LLC, Wijhat Algetha, Langplaas Boerdery, Orange fleshed sweet potatoes, Potatoes South Africa, Kgarose Kgaros (Pty) Ltd

Enhanced Nutritional Value Of Sweet Potatoes Through Advanced Drying Technology
Technological advancements are a key trend gaining popularity in the sweet potatoes market. Major companies operating in the sweet potatoes market are developing innovative products with advanced technologies to strengthen their position in the market. For instance, in September 2022, researchers at the University of Pretoria (UP) boosted the nutritive benefits of sweet potatoes with novel drying technology. The technology involves combining microwave and infrared applications, which results in higher retention of beta-carotene. The orange-fleshed sweet potatoes flour that is produced is a strong source of vitamin A.

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Key Segments -

The sweet potatoes market covered in this report is segmented -

1) By Form: Whole Fruit, Processed Sweet Potatoes, Paste/Purees and Flour
2) By Type: Fresh, Frozen, Dried and Other Types
3) By Nature: Conventional and Organic
4) By Packaging Type: bag, pouches, tray, box and other packaging types
5) By End Users: Household, Food and beverages Industry, Food Service Provider and Other End Users

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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