Small UK Startup has Lofty Ambitions for the Social Media WorldTo many small businesses and start-ups today, social media is key to gaining exposure as well as being able to communicate directly with potential and existing customers.
As with most things, there are a number of tools that can help manage the task of handling social media as well as providing an extended functionality to help get the best from a company’s social media presence.
When considering what tools to use to help with social media the ones that tend to stand out are the likes of Buffer, Hootsuite and Sprout Social (to name but a few), these are multi million dollar companies that have poured a lot of time and money into developing outstanding platforms for social media management.
However, now there is a new kid on the block; Swift Social; a small UK based start-up, Swift Social have an edge that most other tools cannot claim. They themselves were once a good sized social media management company that handled accounts for companies across the globe.
They used pretty much every tool you can think of for managing social media accounts for their clients, but felt that they were all lacking something. So with their in-house development team they set about creating their own social media management platform for internal use. This very quickly became a success and they were able to take a lot more clients on. After another short while they decided to test the waters to see if the world would be interested in a competitor to the usual tools, so launched an Indiegogo campaign.
The Indiegogo campaign was a huge success and was greatly overfunded with outcries of support for someone to create a platform that better suited the task of social media management.
When the first public version launched in early 2016 the response was overwhelming and feature requests came flooding in, many of which had never been attempted in this kind of platform before.
Now in their second iteration, Swift Social can perform tasks that not only compete with the likes of Buffer and Hootsuite but has features that are completely unique to Swift Social, one such feature is the ability to add custom advertising to any article from any website that they share through their social accounts.
A user has the ability to create a banner to direct readers to their own site, collect email addresses, promote products such as Ebay/Amazon/Etsy (+more) listings or even promote their other social networks.
Another feature is the ability to search Feedly and add feeds to use to tweet out automatically, but instead of just regurgitating the content it has the ability to apply a set of very in-depth re-writing rules to craft a perfect tweet. This allows a social media account to be active when the company or user does not have time to post.
With these kind of features, one would think that the cost would be out of most small businesses’ reach, but they can offer all of this for a fraction of the cost of other tools. At $9 per month, it is a small price to pay and they even offer a free 14 trial to anyone to try it out first.
For years, tools such as Buffer and Hootsuite have gone unchallenged, sure there have been many attempts that have failed to hit the mark, Swift Social on the other hand, has been praised time and time again for not only a richer feature set but for far more pleasurable user experience and interface than almost any other social media tool available.
If you want to see what all the hype is about check out https://swiftsocial.com
Swift Social are a small startup based out of Brighton in the United Kingdom who have built a social media management platform and suiccesfully launched it worldwide.
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