Live Streaming Market: Exponential Growth Driven by Rising Internet Penetration and Cloud-Based Innovations

The live streaming market size has grown exponentially in recent years. It will grow from $1.51 billion in 2023 to $1.83 billion in 2024 at a compound annual growth rate (CAGR) of 21.4%. The growth in the historic period can be attributed to strong economic growth in emerging markets, increase in new video streaming subscriptions, surging popularity of e-sports and video games and increased demand for computing devices such as pcs and laptops. .

The live streaming market size is expected to see exponential growth in the next few years. It will grow to $3.95 billion in 2028 at a compound annual growth rate (CAGR) of 21.3%. The growth in the forecast period can be attributed to increase in mobile video viewing, increasing internet penetration and growing young/millennial population. Major trends in the forecast period include focus on product launches, mergers and acquisitions, launch of cloud-based live streaming services, technology advancements, subscription-based streaming services and increasing investments. .

Market Overview -
Live streaming allows streamed video to be sent over the internet in real time, without first being recorded and stored. Live streaming is used for TV broadcasts, video game streams, and social media videos.

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The Surge In Internet Penetration Driving The Growth Of The Live Streaming Market
Increasing internet penetration in both rural and urban areas is expected to drive the growth of the live-streaming market going forward. Rising penetration of the internet helps consumers gain access to live streaming. For example, as of October 2022, according to DataReportal, a Singaporean online reference library, a total of 5.07 billion people around the world use the internet equivalent to 63.5 % of the world's total population. Internet users continue to grow too with the data indicating that the world's connected population grew by more than 170 million in the past 12 months. Additionally, in July 2022, according to Livemint, an Indian financial daily newspaper, there are a total of 692 million active internet users in India, including 351 million from rural India and 341 from urban India. The report estimates that there will be 900 million internet users in India by 2025. Therefore, increasing internet penetration is expected to propel the growth of the live-streaming market.

Competitive Landscape -
Major companies operating in the live streaming market report are Huya Inc, ViacomCBS Inc, Afreecatv Corp, Twitch Interactive Inc, Scienjoy Holdings Corporation, Alphabet Inc, Meta Platforms Inc, Vimeo Inc, Microsoft Corporation, Dacast, Douyin, Kuaishou, Yizhibo, Bolo Live, Uplive, Hakuna Live, Movistar+, Tf1, Rakuten Tv, Maxdome, Britbox, Dazn, Spiideo, Kinopoisk, Rutube, Amediateka, Okko, Romania Tv, Antena3, Film Web, Amazon, Boxcast, Empire Video Productions Llc, Facebook Inc, Flux Broadcast, Google LLC, IBM Corporation, Instagram Inc, Periscope, Pluto Inc, Calypso, Story Max, Zetenta, Creatives Rd, Globant, Axented, Ripenapps Technologies, Elevate Marketing Agency, Fasmedia.Ae, Zapio Technology, Marketing Window, Gravity Production, Takkah Production, Dice, Rightclick, Livestreaming Kenya, Showmax, Flash Forward Productions, Protel Studios, Streamlab Za

Enhancing Streaming Experiences With The Rise Of Cloud-Based Live Streaming Services
The launch of cloud-based live streaming services to enhance the bandwidth and for amplifying the whole streaming experience is gaining popularity in the live streaming market. For example, in September 2022, Haivision, a Canadian provider of real-time video streaming and networking solutions, launched an all-new cloud platform designed for churches - Haivision Connect. The livestreaming solution opens new possibilities for churches to easily connect and engage with audiences from anywhere.

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Key Segments -
The live streaming market covered in this report is segmented -
1) By Component: Platform, Services
2) By Model: Business-To-Business (B2B), Business-To-Consumer (B2C)
3) By End User: Media And Entertainment, Education, E-Sports, Government, Retail, Other End-Users

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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