Subscription-based Gaming Market Trends, Players, and Future Prospects: A Comprehensive Analysis of Gaming Services

According to the report published by Allied Market Research, the global subscription-based gaming market was estimated at $17.16 billion in 2021 and is predicted to amass $55.94 billion by 2031, registering a CAGR of 12.9% from 2022 to 2031. The report offers an in-depth analysis of the top investment pockets, top winning strategies, drivers & opportunities, market size & estimations, competitive scenario, and wavering market trends.

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The driving forces behind the growth of the global subscription-based gaming market include technological advancements in gaming sectors such as artificial intelligence (AI), augmented reality (AR) and 5G, the emergence of unlimited data plans, increase in use of smartphones and rise in internet penetration. However, increase in price of services offered by key vendors to gain more profit hinder the market growth. Conversely, emergence of cloud gaming and increase in number of SMEs in gaming sector are anticipated to create lucrative opportunities for growth in the industry.

The key market players analyzed in the global subscription-based gaming market report include Amazon Luna, Blacknut, Google LLC, Microsoft Corporation, NVIDIA Corporation, Shadow, Sony Group Corporation, Tencent, Ubitus K.K., and Vortex. These market players have incorporated several strategies including partnership, expansion, collaboration, joint ventures, and others to brace their stand in the industry.

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Based on device type, the smartphone segment dominated the market in 2021, and is expected to maintain its dominance during the Subscription-based Gaming Market Forecast period. Mobile gaming has recently overtaken console and PC gaming as the most popular game format worldwide. One of the few factors for the growth of mobile games is their availability. Almost everyone has a smartphone loaded with games. Also, increase in demand for mobile games is driven by various technological advancements and improvements such as AR, VR, cloud gaming and 5G. In addition, large companies that develop games for console and PC also publish their games in the mobile version, due to the mobile game market.

Based on geography, Asia-Pacific held the major share in 2021, capturing over two-fifths of the global subscription-based gaming industry, and is likely to show prominent growth during the forecast period. Nevertheless, the market across LAMEA would grow at the fastest CAGR of 14.5% throughout 2031. The other two regions discussed in the report include Europe and North America.

By game type, the action segment dominated the subscription-based gaming market in 2021, and is expected to maintain its dominance during the forecast period. Action games improve the gamer's perception, decision-making skills, and properly learn new tasks and information. Moreover, action games speed up the players' processing skills or response to certain situations. These benefits of action games are driving the growth of the subscription-based gaming market. Moreover, action games improve multi-tasking qualities, which is boosting the adoption of action games in the subscription-based gaming market.

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Covid-19 scenario -

• The Covid-19 outbreak had a positive impact on the subscription-based gaming market as strict laws implemented by government authorities led people to stay at their homes, allowing them more time to spend on leisure activities such as gaming.

• This availability of more leisure time gave way to wide adoption of subscription games.

A rising trend in revenue models for gaming has been the subscription-based approach, where users pay a monthly fee to access games and extra benefits. This model ensures a steady revenue stream and a committed audience, which companies can further monetize through in-game purchases and additional downloads. It also helps reduce the risks associated with regularly launching new premium games.

The growth of subscription-based gaming is being propelled by technological advancements such as AI, AR, and the rollout of 5G networks, alongside the increasing availability of unlimited data plans. The global rise in smartphone usage and internet accessibility is also a significant factor, as highlighted in our analysis of the subscription-based gaming market. For instance, Ericsson predicts that the Asia-Pacific region will see approximately 1,545 million 5G mobile subscriptions by 2025.

However, there is a concern that the market growth might be hindered by the rising prices of services from key vendors aiming to maximize profits. On the flip side, the emergence of cloud gaming and the growing number of small to medium-sized enterprises (SMEs) in the gaming sector offer promising opportunities for the subscription-based gaming market.

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