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Tight Budgets Affect Americans on Independence Day

FOR IMMEDIATE RELEASE

In a recent survey conducted by market research company Sensors Quality Management Inc., 1000 American adults were asked, "What do you plan on doing during the July 4th long weekend?"

Of those surveyed, 32% indicated they would be staying in town, and 29% would be doing a staycation involving day trips.

Of the remaining respondents, 23% indicated they would be traveling outside of the country.

Almost half of those surveyed (48%) mentioned that their plans would include a bbq or hitting the beach.

Comments in the survey indicated that the decline of trips and vacations is caused by the need to take care of young children and the increasing price of travel, hotels, and gas.

More than one person stated, “With the price of gas being so high, I don't have much freedom to celebrate… which is ironic, since it's July the 4th!”

-30-

Sensors Quality Management Inc. (SQM) is a market research company that assists organizations in improving their customer experience, by having inspectors provide feedback on their experiences. In return for their feedback, SQM Inspectors are either paid or rewarded with significant savings on everyday purchases, including: airfare, bus tickets, hotel stays, and much more. SQM offers its world-wide clientèle a variety of programs and services, including: Mystery Shopping, Quality / Service Assurance, Market Research, Field Merchandising, Online Feedback, and Internal Audit Software.

Mr. David Lipton
Sensors Quality Management Inc. (SQM)
156 Duncan Mill Road, Unit 19
Toronto, ON M3B 3N2
Phone: 416-444-4491 x104
Fax: 416-444-2422
Email: davidL@sqm.ca
Website: www.sqm.ca

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