Organic Soft Drinks: Market Outlook and Growth Opportunities

The organic soft drinks market size has grown steadily in recent years. It will grow from $6.31 billion in 2023 to $6.62 billion in 2024 at a compound annual growth rate (CAGR) of 4.9%. The growth in the historic period can be attributed to rising awareness associated with benefits of organic products, strong economic growth in emerging markets, rise in disposable income and influence of digital media marketing and social media.

The organic soft drinks market size is expected to see steady growth in the next few years. It will grow to $7.78 billion in 2028 at a compound annual growth rate (CAGR) of 4.1%. The growth in the forecast period can be attributed to growing number of health-conscious consumers, rising population, demographic shifts in emerging markets, rising penetration of organized retail, continued technology development . Major trends in the forecast period include based soft drinks, acquisitions and mergers, offering innovative flavors, new product launches, ready to drink organic coffee/tea and option of zero-calorie soft drinks to stay competitive in the market.

Market Overview -
Organic soft drinks are drinks made from natural sweeteners or other wholesome ingredients.

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Organic Soft Drink Market's Healthy Growth Fueled By Awareness
Increasing awareness of the benefits of organic foods and beverages has contributed to the growth of the organic soft drink market. Organic soft drinks are made from products produced by organic farming, which do not contain artificial flavours and preservatives and contain natural sweetening agents, low calories, and high nutritional value. People are becoming more health-conscious and are looking for more organic food products that they feel are healthier and safer for the environment. For instance, in June 2022, the Organic Trade Association, a US-based trade association representing over 9,500 organic businesses, between the years 2020 and 2021, organic sales increased by 2% surpassing $ 63 billion as compared to previous years. The increased awareness of the benefits of organic foods has helped in the growth of the organic soft drinks market.

Competitive Landscape -
Major companies operating in the organic soft drinks market report are Honest Tea, Hain Celestial Group, Suja Life, Galvanina, Evolution Fresh, Bionade, Luscombe, ToroMatcha, Uncle Matt's Organic, Good & Gather, Parkers Organic Juices, Pepsi Lipton International, Sresta Natural Bioproducts Pvt. Ltd., 24 Mantra Organic, Dali Foods Group Co., Ltd., Danone Group, Hangzhou Wahaha Group Co., Ltd., Shenzhen Eastroc Beverage Industrial Co., Ltd., Nongfu Spring, China Haisheng Juice Holdings Co., Ltd., Beijing Huiyuan Food and Beverage Co., Ltd., Refresco Beverages UK Ltd, James White Drinks Ltd., Nutrition & Sante Iberia, S.L., Alnatura Produktions & Handels GmbH, Anheuser-Busch InBev, Red Devil NV, Chechenskiye Mineralniye Vody LLC, Barinoff drinks, Laurul SA, Coca Cola, Keurig Dr Pepper, Organic Soda Pops, GURU, Bec Soda Inc., AJE, Grupo Petrópolis, Monster Energy Co, Red Bull, Rockstar Inc., Arizona Beverages Company, Whole Earth Foods, GoOrganic ME, Organic Press Dubai, Juice Revolution, Wild Organics, Soga Organic, Green Line Juice

Pioneering Hemp And With Pepsico's Organic Soft Drink Revolution
and hemp are a new category of drinks that are fast-growing among organic soft drinks. For instance, in February 2022, PepsiCo., a US-based food, snack, and beverage corporation, lauched new drink infused with hemp seed under Rockstar brand. The rockstar beverages contain hemp seed oil, spearmint, lemon balm, and a low caffeine content. It contains blueberry, passion fruit, and raspberry cucumber flavours offered in thinner 12-ounce cans.

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Key Segments -

The organic soft drinks market covered in this report is segmented -

1) By Product Type: Organic Soft Fruit Drinks, Organic Soda Pops, Other Product Types
2) By Packaging: Plastic, Glass, Paperboard, Metal
3) By Distribution: Supermarket, Convenience Store, Online Store

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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