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Global Digital Signage Software Market 2024 : Trends, Business Growth And Major Driving Factors | Sony Corporation, LG Corporation, Panasonic Corporation, Samsung Electronics Co. Ltd., Cisco Systems Inc.
Digital Signage Software Global Market Report 2024
The digital signage software market size is expected to see rapid growth in the next few years. It will grow to $18.88 billion in 2028 at a compound annual growth rate (CAGR) of 13.4%. The growth in the forecast period can be attributed to surge in demand for cloud-based digital signage solutions, expansion of digital signage in healthcare facilities, demand for energy-efficient digital signage solutions, rise in demand for touchless interactive displays, growth of digital signage in museums and galleries. Major trends in the forecast period include cloud-based solutions, increasing integration of artificial intelligence (ai) technologies, IoT connectivity, mobile integration, and data analytics.
Market Overview -
Digital signage software refers to platforms designed to manage and control the content displayed on digital screens, such as monitors, televisions, or projectors. This software enables users to remotely create, schedule, and update multimedia content across multiple screens from a centralized location, including images, videos, text, and animations.
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Rising Adoption Of Digital Out-of-Home (DOOH) Advertising Fuels Growth in Digital Signage Software Market
The rising adoption of digital out-of-home (DOOH) advertising is expected to propel the growth of the digital signage software market going forward. Digital out-of-home (DOOH) advertising refers to using digital displays to deliver advertising content to consumers in public spaces. It arises because of dynamic content delivery and targeted advertising, making it an attractive option for advertisers looking to reach and influence consumers outside their homes. Digital signage software is used in DOOH advertising to deliver dynamic content, create interactive experiences, generate revenue, and provide analytics for effective campaign management and return on investment measurement. For instance, according to Neuron, a US-based advertising platform, global spending on DOOH is expected to increase from $7.5 billion in 2020 to $15.9 billion by 2027. Therefore, the rising adoption of digital out-of-home (DOOH) advertising is driving the growth of the digital signage software market.
Competitive Landscape -
Major companies operating in the digital signage software market are Sony Corporation, LG Corporation, Panasonic Corporation, Samsung Electronics Co. Ltd., Cisco Systems Inc., ViewSonic Corporation, Daktronics Inc., NEC Display Solutions, Planar Systems Inc., BrightSign LLC, Scala Inc., Enplug Inc., Mvix LLC, Visix Inc., Omnivex Corporation, Intuiface S.A., Signagelive Ltd., NoviSign Digital Signage Ltd., Broadsign International LLC, Navori Labs SA, ONELAN Ltd., UCView Inc., Revel Digital LLC, Rise Vision Inc., MediaSignage Inc.
Revolutionizing Digital Signage For Property Management And Building Owners
Major companies operating in the digital signage software market are focusing on developments of innovative advancements, such as Touch Source Express, an all-in-one digital signage software solution to meet customer demands and maintain a competitive edge in an ever-evolving industry landscape. This solution refers to a comprehensive platform that provides a wide range of features and functionalities necessary for managing and displaying digital content on screens or displays. For instance, in June 2022, TouchSource, LLC, a US-based developer of digital displays and signage, launched TouchSource Express. This digital signage software solution offers property managers and building owners a comprehensive package. This innovative software provides a user-friendly and content-rich digital directory experience, allowing property managers to easily update listings, building announcements, and leasing opportunities online. Additionally, it features digital directory application software, digital design services, unlimited remote support, and simplified deployment and maintenance.
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Key Segments -
The digital signage software market covered in this report is segmented -
1) By Software: Edge Server Software, Content Management System, Other Software
2) By Service Type: Installation Services, Maintenance and Support Service, Other Service Types
3) By Application: Healthcare, Retail, Corporate, Hospitality, Entertainment, Transportation, Banking, Other Applications
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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