Press release
Global Artificial Intelligence (AI) In Video Games Market Overview Covering Forecast Market Size And Growth Rate 2033 | Microsoft Corporation, Tencent Holdings Limited, NVIDIA Corporation, Nintendo Co. Ltd
Artificial Intelligence (AI) In Video Games Global Market Report 2024
The artificial Intelligence (AI) in video games market size is expected to see exponential growth in the next few years. It will grow to $6.32 billion in 2028 at a compound annual growth rate (CAGR) of 29.6%. The growth in the forecast period can be attributed to growth of player analytics, rise of virtual and augmented reality gaming, growing mobile gaming market, expansion of cloud gaming, growth of player analytics. Major trends in the forecast period include artificial intelligence (AI)-powered personalized experiences, integration of artificial intelligence (AI) in game development tools, emergence of artificial intelligence (AI)-generated content, expansion of artificial intelligence (AI)-driven virtual assistants, enhanced realism with artificial intelligence (AI)-generated graphics.
Market Overview -
Artificial intelligence in video games refers to the use of algorithms and programming techniques to create computer-controlled characters or entities that exhibit intelligent behaviors, adapting and responding to dynamic game environments. It enhances the player experience by providing realistic and challenging interactions within the virtual gaming world.
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Smartphone Surge Propels Growth Of Artificial Intelligence In Video Games Market
The upsurge in the penetration of smartphones is expected to propel the growth of artificial intelligence (AI) in video games market going forward. Smartphones are advanced mobile devices that combine telephony, computing, and internet capabilities in a single handheld device. The rise in smartphone penetration can be attributed to increasing affordability, technological advancements, and growing demand for connected services and applications. Rising smartphone utilization integrates artificial intelligence (AI) in video games for enhanced user experiences, personalized content recommendations, and adaptive gameplay elements. This allows game developers to implement advanced AI algorithms for realistic characters, dynamic environments, and intricate gameplay scenarios. For instance, in February 2023, according to Uswitch Limited, a UK-based price comparison and switching service company, there were 71.8 million mobile connections in the UK, a 3.8% (or around 2.6 million) increase over 2021. The UK population is expected to grow to 68.3 million by 2025, of which 95% (or around 65 million individuals) will own a smartphone. Therefore, the upsurge in the penetration of smartphones is driving the growth of artificial intelligence (AI) in video games market.
Competitive Landscape -
Major companies operating in the artificial intelligence (AI) in video games market are Microsoft Corporation, Tencent Holdings Limited, NVIDIA Corporation, Nintendo Co. Ltd., Teleperformance Nordic AB, Bandai Namco Entertainment Inc., Electronic Arts Inc., Square Enix Holdings Co. Ltd., Inworld AI Inc., Ubisoft Entertainment SA, Konami Holdings Corporation, Unity Technologies Inc., Rival Theory Inc., Eidos-Sherbrooke Inc., Google DeepMind Technologies Limited, Rockstar Games Inc., LeewayHertz Technologies Private Limited, SideFX Software Inc., Heroz Inc., Osmo, Leia Inc., Powder AI Inc., Titan AI Inc., Signality Inc., Latitude.io Inc., Markovate Inc., Bungie Inc., PrometheanAI Inc., DefinedCrowd Corporation, Martian Lawyers Club
Major Companies Spearhead Cross-Platform AI Integration In Video Games
Major companies operating in the artificial intelligence (AI) in video games market are developing advanced technologies, such as cross-platform artificial intelligence (AI) integration, to serve customers better with advanced features. The integration involves leveraging artificial intelligence technology to ensure smooth and uniform experiences across various gaming platforms such as leveraging artificial intelligence to optimize user interfaces, generate platform-specific code, and facilitate real-time data streaming, thereby enabling developers to create and maintain applications for various platforms simultaneously. Enhancing gaming experiences through cross-platform AI integration. For instance, in June 2023, Yahaha Studios Oy Limited, a Finland-based game-creation company, launched a cross-platform co-creation tool powered by artificial intelligence (AI), enabling developers to easily create no-code titles with accelerated AI assistance. The primary focus is on seamlessly integrating user-generated content (UGC) across various platforms such as mobile, PC, Mac, and more. The platform offers advanced features, including a user-friendly interface, straightforward functionality, stability, and interactivity, enhancing the efficiency of game development and user experience.
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Key Segments -
The artificial intelligence (AI) in video games market covered in this report is segmented -
1) By Component: Hardware, Software, Service
2) By Technology: Machine Learning, Natural Language Processing, Computer Vision, Gesture Control, Other Technologies
3) By Genre: Action, Adventure, Puzzle, Simulation, Role playing, Other Genres
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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