App Test Automation Market Size, Insights, Forecast, Growth, Trends 2024-2033

The app test automation market size has grown exponentially in recent years. It will grow from $25.79 billion in 2023 to $31.29 billion in 2024 at a compound annual growth rate (CAGR) of 21.4%. The growth in the historic period can be attributed to increased automation scaling across the application life cycle (ASALC), rapid growth in mobile app development (RGIMAD), growing adoption of cloud computing (GACC).

The app test automation market size is expected to see exponential growth in the next few years. It will grow to $66.89 billion in 2028 at a compound annual growth rate (CAGR) of 20.9%. The growth in the forecast period can be attributed to increasing demand for faster time-to-market (FTTM), shift-left testing approach (SLTA), increasing complexity of apps (ICA), user expectations for quality (UEQ). Major trends in the forecast period include AI-driven QA transformation (AIDQT), security and compliance (SAC), mobile test automation (MTA), test data management (TDM).

Market Overview -

App test automation refers to the use of automated tools and scripts to systematically test and verify the functionality, performance, and reliability of software applications, streamlining the testing process and enhancing overall software quality. It aims to increase efficiency by reducing manual testing efforts and ensuring rapid and consistent validation of application behavior.

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Growing Cloud Computing Adoption Fuels The App Test Automation Market
The growing adoption of cloud computing is expected to propel the growth of the app test automation market going forward. Cloud computing refers to the delivery of computing services, including storage, processing, and software, over the Internet, allowing users to access and utilize resources on-demand without the need for physical infrastructure. The growing adoption of cloud computing is driven by its ability to offer scalability, cost efficiency, and accessibility, enabling businesses to streamline operations and innovate more rapidly. Cloud computing facilitates app test automation by providing scalable and on-demand resources, allowing efficient parallel testing, faster execution, and cost-effective test infrastructure management. For instance, in December 2023, according to Eurostat, a UK-based intergovernmental organization, 45.2% of EU enterprises purchased cloud computing services, mostly to host their email systems, store electronic files, and accomplish other tasks. Purchases of cloud computing services by EU enterprises increased by 4.2% points in 2023 compared to 2021. About 44% of traditional small businesses use cloud infrastructure or hosting services, while 66% of small tech companies and 74% of enterprises utilize cloud services. Therefore, the growing adoption of cloud computing is driving the growth of the app test automation market.

Competitive Landscape -

Major companies operating in the app test automation market are Keysight Technologies Inc., Micro Focus International plc, Invensis Technologies Pvt. Ltd., iTechArt Group, Tricentis AG, Cigniti Technologies Limited, QASource LLC, ScienceSoft USA Corporation, Testlio Inc., QA Mentor Inc., Vention.io Inc., Sauce Labs Inc., A1QA LLC, Parasoft Corporation, QualityLogic Incorporated, SmartBear Software Inc., Ranorex GmbH (subsidiary of IDERA Inc.), ThinkSys Inc., BugRaptors, Testbytes, Testmatick Ltd., Qualitest Group, HikeQA Inc., QA Wolf LLC, iBeta Quality Assurance, Indium Software (India) Limited, Angler Technologies USA Inc., Mindful QA Inc., BugEspy LLC, Testrig Technologies Inc.

Key Players Cutting-Edge Solution Integrating AI-Powered Testing For Enhanced Efficiency And Accuracy

Major companies operating in the app test automation market are developing advanced solutions, such as software-testing AI technology, to meet the growing demand for efficient and intelligent testing processes. The technology automates test case generation, execution, and analysis to enhance efficiency and accuracy. For instance, in April 2023, Sofy, a US-based software testing company, launched SofySense, an advanced mobile app testing solution that combines artificial intelligence (AI) and no-code automation. This latest addition enhances Sofy's existing platform by integrating GPT-powered intelligent software-testing AI technology to support quality assurance (QA). With this innovative solution, testers can focus on high-priority tasks, while the intelligent generative AI chatbot, Sofybot, delivers quick and precise responses to specific testing queries.

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Key Segments -

The app test automation market covered in this report is segmented -

1) By Testing Type: Static Testing, Dynamic Testing, End-To-End (E2E) Testing, Application Programming Interfaces (API) Testing
2) By Deployment: On-Premises, Cloud
3) By Organization Size: Small And Medium Enterprise, Large Enterprise
4) By End-User: Information Technology And Telecommunication, Healthcare, Transportation And Logistics, Retail, Banking, Financial Services And Insurance (BFSI)

Key highlights covered in the report -

1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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