Press release
Generative AI In Gaming Market Future Scope, Analysis, Size, Share, Trends, Growth Rate, Report 2024-2033
Generative AI In Gaming Market
The generative AI in gaming market size is expected to see exponential growth in the next few years. It will grow to 3.39 billion in 2028 at a compound annual growth rate (CAGR) of 23.2%. The growth in the forecast period can be attributed to integration of generative ai in virtual reality (VR) and augmented reality (AR) games, demand for adaptive and dynamic game worlds, emergence of ai-driven game assistants and NPCS, integration of generative ai in game streaming platforms, and increasing emphasis on player engagement and retention. Major trends in the forecast period include AI-generated virtual actors and NPCS, AI-driven dynamic storytelling, collaborative AI design environments, real-time AI content generation for live games, and integration of generative AI in game design tools.
Market Overview -
Generative AI in gaming refers to applying artificial intelligence (AI) techniques, particularly generative models, to create and enhance various elements within video games. Generative AI in gaming is used to produce content, environments, characters, and even entire game worlds, providing a dynamic and immersive experience for players.
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Generative AI Surges In The Gaming Industry
The growing gaming industry is expected to propel the growth of generative AI in the gaming market going forward. The gaming industry is a dynamic and rapidly evolving sector encompassing various aspects, including video games, esports, gaming hardware, and software development. Generative AI has found several applications in the gaming industry, enhancing multiple aspects of game development, content creation, and player experiences. For instance, in May 2023, according to Uswitch Limited, a UK-based price comparison service and switching website, the total valuation of the UK video game consumer market reached £7.05 billion ($7.57 billion) in 2022, reflecting a 17% increase compared to 2021. Further, the sales of digital games in the UK witnessed a growth of one million units between 2021 and 2022, rising from 61 million to 62 million. Therefore, the growing gaming industry is driving the growth of generative AI in the gaming market.
Competitive Landscape -
Major companies operating in the generative ai in gaming market are Google LLC, International Business Machines Corporation, NVIDIA Corporation, Baidu Inc., Microsoft Game Studios, Activision Blizzard Inc., Electronic Arts Inc., Titan AI Inc., Square Enix Holdings Co. Ltd., Ubisoft Entertainment SA, Unity Technologies Inc., Sony Interactive Entertainment LLC, Rockstar Games Inc., SideFX Software Inc., Kata.ai, Pyka Inc., Promethean AI Inc., Sixfold AI Limited, Illumix Inc., Charisma.ai Limited, Bounti Labs Inc., OpenAI LP, Latitude Technologies Inc., Apex Game Tools, AidaMask, Procedural Arts LLC, Martian Lawyers Club Inc., Rival Theory Inc., Latitude Technologies Inc., Selas Studio
Bitmagic's AI-Powered Game Development Platform Sets A New Standard
Major companies operating in generative AI in the gaming market focus on developing technologically advanced products, such as AI-driven game design instruments, to gain a competitive advantage. AI-driven game design instruments refer to tools and systems that leverage artificial intelligence (AI) to assist and enhance various aspects of the game development process. For instance, in November 2023, Bitmagic, a UK-based blockchain technology and RPG-based virtual gaming metaverse platform provider, launched its generative AI-powered game development platform, opening it to the public through a closed alpha program. This innovative platform empowers individuals without extensive development experience to bring their game ideas to life in 3D. Users can articulate their concepts through text prompts, and Bitmagic, through its advanced AI, transforms these descriptions into fully playable games. The Bitmagic platform is the world's first system to generate fully playable games with just a single prompt. Demonstrations of the platform showcase its remarkable ability to rapidly create game assets, seamlessly arranging them like a cascade in a game scene.
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Key Segments -
The generative ai in gaming market covered in this report is segmented -
1) By Technique: Deterministic, Nondeterministic
2) By Function: Image Enhancement, Level Generation, Scenarios And Stories, Balancing In-Game Complexity, Non-Player Characters
3) By End-Users: Game Studios, Developers, Designers, Artists, Other End-Users
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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