Global Sustainable Athleisure Market Outlook, Trends 2024-2033: An In-Depth Analysis

The sustainable athleisure market size has grown strongly in recent years. It will grow from $93.82 billion in 2023 to $101.9 billion in 2024 at a compound annual growth rate (CAGR) of 8.6%. The growth in the historic period can be attributed to rise of athleisure trend, health and wellness movement, environmental awareness, celebrity endorsements, shift in consumer preferences.

The sustainable athleisure market size is expected to see strong growth in the next few years. It will grow to $141.38 billion in 2028 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to continued athleisure popularity, eco-friendly material innovation, rising interest in sustainable fashion, corporate sustainability initiatives, social media influence. Major trends in the forecast period include introduction of rental and subscription models, utilization of 3D printing and seamless construction, collaborations with sustainable athlete ambassadors, innovations in biodegradable and compostable materials, focus on circular fashion initiatives and take-back programs.

Market Overview -
Sustainable athleisure is a look that is stylish and appealing enough to wear for other occasions while remaining comfortable and appropriate for sports. It is made of bio-based and recyclable materials. Athleisure is a type of hybrid clothing that is typically worn during athletic activities as well as in other settings such as the workplace, school, or other casual or social occasions. Sustainable athleisure is made up of natural, renewable, recycled, biodegradable, and low-impact textiles to provide consumers with high-performance activewear while protecting both people and the planet.

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The Role Of Consumer Awareness In Fostering The Sustainable Athleisure Market
Raising awareness of consumers toward their physical fitness will support the growth of the sustainable athleisure market going forward. Physical fitness is an important factor in health promotion and disease prevention, and physical inactivity has been linked to several chronic diseases and risk factors. Hence, consumers are adapting physical activities into their daily lives to improve health. Sustainable athleisure is preferred by most people since it is constructed of environmentally safe materials and provides comfort during physical activity and exercise. For instance, in March 2021, according to a report published by MedAlertHelp, a US-based fitness organization, 19% of Americans participate in physical activity each day. In addition, 7% properly identified the requirements for moderate aerobic physical activity, whereas 25% correctly identified the recommendations for muscular activity. Thus, the growing awareness of consumers towards the importance of physical fitness will propel the sustainable athleisure market growth.

Competitive Landscape -
Major companies operating in the sustainable athleisure market report are NIKE Inc., Adidas Aktiengesellschaft, Hennes & Mauritz AB, Puma SE, Hanesbrands Inc., Levi Strauss & Co, Under Armour Inc., Patagonia Inc., Vera Bradley Inc., Athleta LLC, Reformation Inc., Eileen Fisher Inc., Prana Living LLC, Everlane Inc., Outdoor Voices Inc., Vuori Inc., PANGAIA AG, Outerknown LLC, Mondetta Performance Gear Ltd., WearPact LLC, Alternative Apparel Inc., Tasc Performance LLC, Summersalt LLC, Pact Organic Ltd., Toad&Co Inc., Boo*b Design AB, Organic Basics ApS, Public Myth Apparel Inc., Threads 4 Thought Inc., Thought Clothing Limited, Recover Textile Systems SL, Rapanui Clothing Ltd., Mate Organic Pvt Ltd., Girlfriend LLC

Technological Advancements In Sustainable Athleisure Market
Major companies operating in the sustainable athleisure market are developing advanced technologies, such as quick-dry technologies, to meet larger customer bases, increase sales, and increase revenue. Quick-dry technology refers to a set of innovations and materials designed to accelerate the drying process of various products, especially in the context of textiles and coatings. For instance, in October 2023, Bata India Ltd., an India-based footwear manufacturing company, launched Power Acti-Wear, activewear, and athleisure clothing. The Power Acti-Wear, a part of Bata's flagship athleisure brand Power, is a clothing range specifically crafted to cater to the needs of fitness enthusiasts with a focus on both comfort and contemporary style. With an emphasis on the latest innovations and technology, the Power Acti-Wear stands out by seamlessly merging cutting-edge features with fashion-forward designs. This range introduces advanced technologies such as Qik-Dry, Acti-Vent, Acti-Stretch, and Feather Tech. These unique features collectively facilitate quick sweat absorption, improved air circulation, enhanced stretch capabilities, and a lightweight design, all contributing to elevated performance levels while ensuring a supremely comfortable workout experience.

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Key Segments -

The sustainable athleisure market covered in this report is segmented -
1) By Type: Premium, Mass
2) By Gender: Women, Men
3) By Distribution Channel: Offline, Online

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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