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Global Television Station Market Overview 2033 : Forecasted Market Size And Growth Rate | Comcast Corporation, British Broadcasting Corporation, The Walt Disney Company
Television Station Global Market Report 2024
The television station market size is expected to see strong growth in the next few years. It will grow to $180.83 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to growing digital advertising integration, local content production and differentiation, viewer interaction and social media engagement, multichannel distribution and ott platforms, adaptation to cord-cutting trends. Major trends in the forecast period include development of hybrid advertising models, focus on sustainability and green broadcasting practices, localized and hyper-targeted advertising, collaboration with streaming services for co-productions, development of innovative revenue models and partnerships.
Market Overview -
A television station refers to a kind of broadcast station that sends audio and typically video to television receivers in a specific location.
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Growing Demand For Hd Content And Ads Fuels Television Station Market Expansion
Increasing demand for high-definition content and advertisement is the key factor driving the growth of the global television station market. Demand for high-quality OTT-TVs such as HBO Go and others is growing as customers choose high-quality videos and content. Besides this, businesses concentrate on raising sales by ads as television is the most influential outlet for targeting a wider audience and future clients. According to the latest figures from the Regular Media Survey, television advertisement sales rose by 7.1%. One of the innovative firms, iSpot, is placing a TV banner in another domain: the potential to target and monitor advertiser-defined audience segments across the TV ecosystem as a whole. Therefore, the Increasing demand for high-definition content and advertisement is expected to drive the television station market growth.
Competitive Landscape -
Major companies operating in the television station market report are Comcast Corporation, British Broadcasting Corporation, The Walt Disney Company, Time Warner Inc., Viacom International Inc., Cox Media Group, CenturyLink Inc., Fox Corporation, 21st Century Fox Inc., Liberty Media Corporation, Hearst Television Inc., TEGNA Inc., RTL Group, AT & T Inc., CANAL+ GROUP, Nexstar Media Group Inc., National Amusements Inc., Univision Communications Inc., Graham Media Group, Sinclair Broadcast Group, Gray Television Inc., E.W. Scripps Company, Channel Four Television Corporation, Entravision Communications Corporation, A&E Television Networks, Meredith Corporation, Canadian Broadcasting Corporation, Tivo Corporation, Sun Broadcasting Inc., Heartland Media, Raycom Media Inc., Weigel Broadcasting Co.
Atsc 3.0 Revolutionizes Television Viewing Experience With Enhanced Quality And Mobility
The emergence of newer technologies is a key trend in the television station market. ATSC 3.0 is the latest edition of the Advanced Television Systems Committee Guidelines, which specifies precisely how TV signals are transmitted and interpreted. ATSC 3.0's key benefit is picture quality, including high dynamic range (HDR), wide color gamut (WCG), and high frame rate (HFR). In addition to the image and audio enhancements, ATSC 3.0 also helps you to watch video transmitted on handheld devices such as phones and tablets as well as in cars. For instance, in January 2023, Samsung, a South Korea-based electronics company came up with its new era of screens with its new 2023 neo QLED, micro LED and Samsung OLED lineup, boasting powerful performance, secure connectivity and personalized experiences.
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Key Segments -
The television station market covered in this report is segmented -
1) By Platform: Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting Services, Internet Protocol Television (IPTV), Over-the-top Television (OTT)
2) By Revenue Model: Subscription, Pay-per View, On Demand, Advertisement
3) By Broadcaster Type: Public, Commercial
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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