Press release
Liquid Makeup: Exploring Market Opportunities and Challenges
Liquid Makeup
The liquid makeup market size is expected to see exponential growth in the next few years. It will grow to $11.12 billion in 2028 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to digitalization of shopping experience, Gen Z Influence, sustainability and eco-friendly formulation, multi-functional products. Major trends in the forecast period include vegan and cruelty-free formulations, technology integration, product innovations, partnerships.
Market Overview -
Liquid makeup refers to cosmetics with a fluid consistency, designed for application on the face. It is used to even out skin tone, conceal imperfections, and enhance features. Its liquid form allows for easy blending and buildable coverage, catering to diverse skin types and beauty preferences.
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Rising Beauty Consciousness Spurs Liquid Makeup Market Growth
The increasing awareness of personal grooming is expected to propel the growth of the liquid makeup market going forward. Personal grooming is keeping one's body clean, maintaining hygiene, having well-groomed nails and hair, avoiding body odor, and dressing appropriately. It arises due to various factors, including social influences, professional expectations, and self-confidence. Liquid makeup is commonly used in personal grooming due to its versatility, ease of application, and ability to provide various finishes and coverage options while helping individuals enhance their natural features. For instance, in October 2022, a survey of 1000 men and women in the US conducted by the New York Post, a US-based newspaper, about the differences in how both genders take care of their hygiene discovered that while 73% of men and women stated taking care of their hygiene is simple, only one in ten women agreed. The majority of people (90%) favor washing their hands and bodies over brushing their teeth (87%) or using deodorant (84%). Men are more likely to maintain a schedule for trimming their nails (69%) and shaving their faces (74%). In contrast, women are more likely to prioritize bathing their 'intimate areas' (85%) and their skincare regimen (84%). Therefore, the increasing awareness of personal grooming is driving the liquid makeup market.
Competitive Landscape -
Major companies operating in the liquid makeup market are LVMH Moet Hennessy Louis Vuitton SE, Unilever PLC, L'Oréal S.A., Estee Lauder Companies Inc., Chanel S.A., Kao Corporation, Shiseido Company Limited, Natura & Co Holding SA, Coty Inc., Ryohin Keikau Corporation, Amorepacific Corporation, Nu Skin Enterprises Inc., Revlon Inc., Benefit Cosmetics LLC, Fenty Beauty by Rihanna LLC, e.l.f. Beauty Inc., KIKO Inc., Nippon Shikizai Inc., KVD Vegan Beauty, Too Faced Cosmetics LLC, HUDA BEAUTY FZ-LLC, Morphe LLC, Jouer Cosmetics, Pacifica Beauty LLC, YOJIYA Co. Ltd.
Glossier Launches G Suit Lipstick In A Step Towards Vegan Beauty Excellence
Major companies operating in the liquid makeup market are concentrating on innovative products, such as G-Suite, to boost their profitability in the market. It is a luxurious vegan lipstick with a unique buttery, demi-matte formula that offers opaque coverage with just one swipe. For instance, in April 2023, Glossier, a US-based makeup and skincare company, launched G-Suite lipstick. It combines a rich blend of emollient oils for smooth, lasting wear without settling into lips and is available in nine vibrant shades. The product, which took three years to perfect, features a soft-touch, silicone-inspired texture in a signature pink tube with a convenient shade-revealing window and an easy-to-use doe foot applicator. It has garnered acclaim for its comfort, moisture, longevity, and universally flattering colors. Additionally, it features skin-friendly ingredients such as rose wax silica, black raspberry seed oil, Ashland's Orchid Complex, and shea butter.
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Key Segments -
The liquid makeup market covered in this report is segmented -
1) By Product: Foundation, Eye Products, Concealer, Lip Products, Other Products
2) By Gender: Men, Women
3) By Distribution Channel: Online, Offline
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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