Swimwear Market 2024-2033: Production Analysis, Growth Strategy, Industry Insights And Major Players

The swimwear market size has grown strongly in recent years. It will grow from $22.72 billion in 2023 to $24.39 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to rise of beach tourism, body positivity movement, cultural influences, seasonal demand, marketing campaigns.

The swimwear market size is expected to see strong growth in the next few years. It will grow to $32.1 billion in 2028 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to sustainability focus, resort wear integration, inclusive sizing and body positivity, customization and personalization, athleisure influence. Major trends in the forecast period include versatility in design, digital innovation in retail, bold prints and colors, celebrity collaborations, modest swimwear options, virtual try-on technologies.

Market Overview -
Swimwear refers to garments and accessories worn by those who participate in water-based activities or sports such as swimming, beach volleyball, surfing, jet skiing, and leisure activities such as sunbathing and others. Swimwear is worn not only while swimming but also for pool parties and other outdoor places such as resorts, beaches, and others.

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Growing Consumer Inclination Towards Water Activities Fuels Swimwear Market Expansion
Growing consumer inclination towards water activities is expected to propel the growth of the swimwear market. The rising popularity of sports activities, particularly for health reasons and the growing number of international water sporting events, are pushing consumers to participate in water sports and recreational activities. For instance, in October 2023, according to the Livestrong Foundation, a US-based nonprofit organization, every year, over 91 million Americans, or 31% of the population, swim in lakes, rivers, and oceans. 36 % of kids aged 7 to 17 years swim at least six times a year and 15% of adults swim 6 times or more a year on average. Overall, there has been an upsurge in outdoor swimming owing to health and recreational benefits, and equally contributing to the growth of the swimwear market.

Competitive Landscape -
Major companies operating in the swimwear market report are PVH Corp, Pentland Group, Wacoal, Perry Ellis International, Quiksilver Inc., American Apparel Inc., Speedo International Limited, Arena S.p.A, Arena Italia S.p.A., Platypus Australia Swimwear, La Perla Group, PARA S.p.A., Hosa Industrial Co Ltd., TYR Sport Inc., Seafolly, Jantzen Inc., Gottex Swimwear, Moeva Swimwear, Diana Sport, Eveden Group, Dolfin Swimwear, Calzedonia Group, Zoke, Seaspray Swimwear, NOZONE, LIVIN' SWIMWEAR, ND Swimwear, Derong Group, David Mare

Advancements In Swimwear Fabrics Is A Dive Into Elasticity, Sustainability, And Innovation
Developing fabrics that improve their elasticity and efficacy is a key trend in the swimwear market. Elasticity is crucial in swimwear as it shapes the body and keeps the garment firmly against your body. The elastic in swimwear withstands chlorinated water, salt water, and the sun. The companies operating in the swimwear market are developing innovative fabrics to meet customer-centric demands and increase comfort. For instance, in May 2021, MeUndies, a US-based manufacturer of activewear launched a new swimwear collection manufactured with fabric sourced from recycled plastic bottles and recycled nylon material. The new fabric is eco-friendly, soft, super-elastic in nature and safe for oceans.

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Key Segments -
The swimwear market covered in this report is segmented -
1) By Type: Women's Swimwear, Men's Swimwear, Goggles and Swim Caps
2) By Fabric Type: Nylon, Polyester, Spandex, Other Fabric Types
3) By End-User: Men, Women, Kids
4) By Distribution Channel: Online Stores, Offline Stores

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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