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Marketing Automation Market Size,Share,Growth,Industry Analysis and Forecast (2024-2031)
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Market Dynamics
Marketing automation platforms enable companies to automate various marketing processes reducing the need for manual labor and saving time and resources. The cost-efficient approach resonates with businesses looking to maximize their return on investment in marketing. Marketing automation allows for highly targeted and personalized marketing campaigns. By segmenting audiences based on behavior, demographics and other criteria, companies can optimize their spending by delivering messages to the most relevant and engaged prospects. Major companies in the market increase their spending on marketing help to boost the market growth of the market automation market.
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Segment Analysis
In 2022, lead management is expected to be the dominant segment in the global market holding around 1/3rd of the market. Marketing automation tools often include lead capture forms that can be embedded on websites, landing pages or social media. It collects valuable lead information, such as names, email addresses and phone numbers. After capturing leads, marketing automation platforms segment them based on various criteria, including behavior, demographics, source and engagement level.According to the news published on April 05, 2023, software is used by 61,773 companies as a marketing automation platform for the growth of modern businesses. The software helps to generate more leads and witness better ROI. It is the most powerful automation marketing platform. It offers complete lead nurturing solutions.
Competitive Landscape
The major global players in the market include Hubspot, Inc., Adobe Systems Incorporated, Active Campaign, Acoustic, L.P., Klaviyo, Microsoft Corporation, Act-On Software, SAS SE, Teradata Corporation and SAP SE.
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