Protein Shampoo: Market Trends and Forecast for 2024

The protein shampoo market size has grown strongly in recent years. It will grow from $1.96 billion in 2023 to $2.15 billion in 2024 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to increased hair care awareness, urbanization, beauty and personal care industry growth, health and wellness focus, promotion by beauty professionals.

The protein shampoo market size is expected to see strong growth in the next few years. It will grow to $3.05 billion in 2028 at a compound annual growth rate (CAGR) of 9.2%. The growth in the forecast period can be attributed to focus on natural ingredients, hair damage concerns, influence of social media, rising aging population, global beauty and fashion influences. Major trends in the forecast period include hydrolyzed protein technologies, customization for different hair types, clean and sustainable formulations, multi-protein blends, scalp care properties.

Market Overview -
The protein shampoo is a shampoo enriched with keratin to provide additional keratin to the hair follicles that coat the hair strands and provide protection to the hair. The protein shampoo market consists of the sales of protein shampoo is used as cosmetic products in human hair care. Protein shampoo products consist of keratin protein, collagen, and silk, which assist in increasing the elasticity of hair and strengthening, nourishing, and cleansing the hair.

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The Surge In Protein Shampoo Market Driven By Escalating Hair And Scalp-Related Diseases
An increasing prevalence of hair and scalp-related diseases is expected to propel the growth of the protein shampoo market going forward. Rapid growth in pollution, increasing exposure of human hair to hazardous chemicals, and rapidly changing weather patterns have led to an increase in the prevalence of hair and scalp-related diseases across the globe. The individuals infected with these diseases or issues are spending on highly effective protein shampoo products, as they are formulated to be very mild, and non-irritating products that help to minimize hair and scalp-related diseases. For instance, Furthermore, in April 2022, according to the International Society of Hair Restoration Surgery (ISHRS), a US-based non-profit medical organization responsible for hair loss treatment and restoration, surgical hair restoration procedures were preferred by 87.3% of men and 12.7% of women, respectively. Therefore, the increasing prevalence of hair and scalp-related diseases is expected to boost demand for protein shampoo during the forecast period.

Competitive Landscape -
Major companies operating in the protein shampoo market report are Johnson & Johnson, The Procter & Gamble Company, Unilever plc, L'Oréal S.A., Henkel AG & Co KGaA, Kimberly-Clark Corporation, Colgate-Palmolive Company, Reckitt Benckiser Group plc, AstéeLauder, The Estée Lauder Companies Inc., Estee Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Shiseido Company Limited, Coty Inc., Sally Beauty Holdings Inc., Helen of Troy Limited, Revlon Inc., Amishi Consumer Technologies Private Limited, Edgewell Personal Care Company, Atlantic Coast Brands, Keratin Complex, Klorane, Keragreen, KAVITA HERBALS, McBride Research Laboratories Inc., PureBiology, Skin Secrets, Kohli Herbal Products, CavinKare Group, Herbario Cosmetics Private Limited, Spatz Cosmeceutical Inc.

Medimix Introduces Total Care Shampoo Elevating The Protein Shampoo Market Landscape
Product innovation is the key trend gaining popularity in the protein shampoo market. Major companies operating in the protein shampoo market are focused on developing new product innovations to strengthen their position in the market. For instance, in May 2022, Medimix, the flagship brand of AVA Group, an Indian-based company manufacturing protein shampoos launched its total care shampoo in the hair care portfolio. Total care shampoo consists of wheat protein and other nine natural herbs such as tea tree oil, rosemary oil, neem, wild ginger, and others in a unique formula, which will help in minimizing hair loss, acting as anti-dandruff, and conditioning hair.

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Key Segments -

The protein shampoo market covered in this report is segmented -

1) By Product: Standard Protein Shampoo, Anti-dandruff Protein Shampoo, Anti-frizz Protein Shampoo, Other Products
2) By Ingredient: Natural and Organic, Chemical-based
3) By Distribution Channel: Online, E-commerce Websites, Company-owned Websites, Offline, Hypermarkets and Supermarkets, Pharmaceutical and Drug Stores, Other Distribution Channels
4) By End User: Adults, Kids

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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