Yoga Mat Global Market Report 2024 - By Report, Size, Share, Trends, Forecast To 2033

The yoga mat market size has grown strongly in recent years. It will grow from $12.4 billion in 2023 to $13.33 billion in 2024 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to increasing health awareness, rising yoga popularity, changing lifestyle trends, social media influence, increased disposable income.

The yoga mat market size is expected to see strong growth in the next few years. It will grow to $18.23 billion in 2028 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to continued health and wellness trends, expansion of yoga and fitness industry, innovations in material and design, e-commerce growth, promotional activities and partnerships. Major trends in the forecast period include popularity of biodegradable and recyclable mats, customization options for personalized experiences, emphasis on anti-microbial and hygienic properties, incorporation of natural and organic components, alignment with wellness and mindfulness trends.

Market Overview -
Yoga mat is a fabricated mat that is usually 3.175 mm thick and is used to accommodate a person's body to provide ultimate comfort, ease, balance, and support while practicing yoga, as well as to prevent hands and feet from slipping during practice. These mats are specially fabricated mats used to accommodate the body of a person while practicing yoga to prevent hands and feet from slipping during practicing yoga.

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A Deep Dive Into The Global Surge In Demand Fueled By The Growing Popularity Of Yoga
The increasing popularity of yoga is expected to drive the growth of the yoga mat market in the forecast period. The surge in the practice of yoga across the globe is generating higher demand for specialized equipment and accessories such as yoga mats. For instance, in September 2023, according to the Yoga Earth, a US-based studio company, 61% of people who practice yoga desired an increase in flexibility, while 56% sought yoga for stress relief, and over 30% began practicing yoga to ease symptoms of depression. Therefore, the rise in the popularity of yoga is boosting the demand for the yoga mat market.

Competitive Landscape -
Major companies operating in the yoga mat market report are Cargill Incorporated, Adidas AG, Ingredion Incorporated, Lululemon Athletica Inc., Microcell Composite Company, Zhejiang Huakang Pharmaceutical Co Ltd., Alo Yoga Inc., prAna Living LLC, Ningbo Mylon Rubber & Plastic Co Ltd., Gaiam Brands LLC, Manduka LLC, Suga International Holdings Limited, Fabrication Enterprises Inc., Khataland LLC, Body-Solid Inc., Liforme Ltd, Hugger Mugger Yoga Products, Yoga Direct LLC, Roquette Frères, Barefoot Yoga Co, Winboss International Co Ltd., Elysian Enterprise Co Ltd., Ecofit Networks Inc., Trimax Sports Inc., JadeYoga LLC, Xiamen Sanfan Sports Products Co Ltd., Accessory Arcade, Hefei Bodyup Sports Co Ltd., La Vie Boheme Yoga LLC, Ecoyoga Ltd., eupromed GmbH

Embracing Eco-Friendly Trends With Innovative Offerings
The launch of eco-friendly products is a key trend in the yoga mat market. Major companies are focusing on manufacturing eco-friendly mats to attract more customers and survive in the competitive business environment. For instance, in July 2023, First Mats, a UK-based floor matting supplier, has launched a new range of eco-friendly logo mats made from ECONYL, a regenerated nylon yarn. The mats are an evolution of their existing popular logo mats and are made from discarded nylon waste, such as fishing nets, turning waste into a valuable resource. The mats are produced with phthalate-free rubber and incorporate 34% recycled nitrile rubber content.

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Key Segments -
The yoga mat market covered in this report is segmented -
1) By Material: Natural Rubber, Polyvinyl Chloride, Polyurethane, Thermoplastic Elastomer, Other Materials
2) By Distribution Channel: E- Commerce, Supermarket and Hypermarket, Specialty Store
3) By End User: Yoga & Fitness clubs, Household, Other End-Users

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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