Toilet Roll Market Size, Product Trends, Key Drivers, Share Analysis And Forecast To 2033

The toilet roll market size has grown strongly in recent years. It will grow from $18.51 billion in 2023 to $19.94 billion in 2024 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to population growth and urbanization, changing consumer lifestyles, promotional and marketing strategies, economic factors and affordability, health and hygiene awareness.

The toilet roll market size is expected to see strong growth in the next few years. It will grow to $26.43 billion in 2028 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to growing e-commerce and online retailing, environmental sustainability concerns, innovation in product design and packaging, pandemic-driven buying patterns, hygiene and sanitation practices. Major trends in the forecast period include integration of smart and iot features, expansion of e-commerce channels for purchases, partnerships with charitable causes and sustainability initiatives, introduction of travel-friendly and compact options, premiumization with high-end and luxury varieties.

Market Overview -
The toilet roll refers to a toilet paper that is used as a sanitary paper. Toilet paper is a narrow, roll-shaped piece of sanitary paper used for washing or drying oneself after urinating and defecating. These are made from recycled paper or fresh leaves pulp and used for cleaning and maintaining personal hygiene, which are disposable and easily degradable products.

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Rising Demand For Afh Toilet Paper And Hygiene Products In Urban Areas
The increasing consciousness of the public to maintain cleanliness and personal hygiene especially among urban regions is increasing the demand for toilet rolls in public premises called Away-from-home (AFH) toilet paper. Countries with the fastest-growing consumer markets like India and Indonesia are experiencing wider exposure to away-from-home toilet paper even if they don't consider toilet paper as a means of personal hygiene, could also increase the demand for toilet paper. For instance, in July 2021, according to Paper TR, a China-based is supplier specialized in the tissue industry, the average global consumption of tissue paper is 5,2 kg, whereas North America uses about 25 kg. The greatest category in terms of annual use, with 12,7 kg per capita, is toilet papers. Even though Americans only make up 4% of the worldwide population, they account for 20% of global spending. Therefore, the increasing in demand for AFH toilet paper and hygiene products among residents of urban regions is expected to drive the toilet roll market growth.

Competitive Landscape -
Major companies operating in the toilet roll market report are Procter & Gamble, Unilever plc, Henkel AG & Co. KGaA, Kimberly-Clark Corporation, Kleenex, Colgate-Palmolive Company, Reckitt Benckiser Group plc, Georgia-Pacific LLC, Traidcraft Toilet Tissue, Essity AB, The Clorox Company, Cascades Inc., Angel Soft, Kirkland Signature, Seventh Generation Inc., Coronet, Windsoft, Caprice Green Toilet Paper, Charmin Ultra Soft, Green Forest Unscented Bathroom, Lotus Toilet Tissue, Naturelle Toilet Tissue, Nouvelle Toilet Tissue, Quilted Northern Ultra Plush, Scott Extra Soft, Soft 'N Gentle, Tesco Value Toilet Paper, Velvet Toilet Tissue, White Cloud

The Advancements Of Tad Technology For Premium Tissue Products
Companies in the toilet roll market are increasingly using through air drying (TAD) technology, a high standard technology to produce paper. Toilet paper produced using TAD technology makes it suitable for rolled products and has high absorbency with improved properties of bulk. Ultra toilet paper is produced using TAD technology in which during drying the paper air is blown into the fibres. US is extensively using TAD technology in the production of tissue papers. For instance, Valmet is using eTAD Technology which produces soft, improved bulk and absorbency products with lower energy consumption and a sustainable process. This will give access to premium and ultra-premium tissue markets to the tissue manufacturers.

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Key Segments -

The toilet roll market covered in this report is segmented -

1) By Product: Pulp Paper, Recycled Paper
2) By Type: 1 Ply, 2 Ply, 3 Ply, Other Types
3) By Distribution Channel: Online Channel, Offline Channel
4) By End User: Household, Commercial

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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