Sales Intelligence Market: Outlook, Current And Future Industry Landscape Analysis 2033

The sales intelligence market size has grown rapidly in recent years. It will grow from $3.31 billion in 2023 to $3.69 billion in 2024 at a compound annual growth rate (CAGR) of 11.5%. The growth in the historic period can be attributed to increased competition in sales, rise in demand for customer insights, focus on targeted marketing, expansion of account-based marketing, sales productivity improvement.

The sales intelligence market size is expected to see rapid growth in the next few years. It will grow to $5.98 billion in 2028 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to integration with customer relationship management (CRM), focus on social selling, shift to remote and virtual selling, emphasis on data security and compliance. Major trends in the forecast period include personalization and hyper-targeting, sales enablement integration, social selling analytics, continuous learning and training, voice and conversational analytics.

Market Overview -
Sales intelligence refers to the range of tech solutions that provide data to salespeople, which helps sales and marketing teams identify, analyze, present, and make use of data for their potential customers and their requirements. It is used to understand consumer behavior and target audience with the best products to fulfil their requirements.

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Increased Demand For Content Optimization And Data Enrichment Tools Fuel Sales Intelligence Market Growth
The surge in demand for content optimization and data enrichment tools has driven the sales intelligence market. Data enrichment solutions enable businesses to maximize their data which offers new marketing opportunities, communication channels, and improved client targeting. Also, content optimization is equally important to reduce the danger of overloading as much new content is being created every day. For instance, according to the article published by iMpact Learning Center, a center for education, more than 1.3 million businesses, website publishers, and non-profit organizations are benefiting from using Google's advertising solutions for content optimization. Hence, the demand for content optimization and related services will raise the demand for sales intelligence tools and will drive the sales intelligence market growth.

Competitive Landscape -
Major companies operating in the sales intelligence market report are Oracle Corporation, LinkedIn Corporation, Dun & Bradstreet Corporation, Zoho Corporation, ZoomInfo Technologies LLC, InfoGroup Inc., Outreach Inc., Data Axle LLC, Cloudera Inc., Demandbase Inc., HG Insights Inc., LeadGenius Inc., Showpad Inc., SalesIntel LLC, LeanData Inc., InsideView Corporation, DueDil Limited, Conversica Corporation, FuLLContact LLC, List Partners Inc., Velocify LLC, DiscoverOrg LLC, Clearbit Inc., UpLead Corporation, EverString Corporation, Relationship Capital Partners Inc., Gryphon Networks Corporation, RelPro LLC, InsightSquared Inc., RingLead Inc.

Innovative Technology Revolutionizing Pre-Sales Automation In The Sales Intelligence Market
The infusion of AI and ML capabilities to automate the pre-sales process has been a trend in the sales intelligence market. The infusion of artificial intelligence and machine learning has created a massive opportunity for companies to automate their pre-sales and sales process and improve sales leads. For instance, in September 2022, NielsenIQ BASES, a US-based new product, and innovation development introduced BASES Creative Product AI, to test, screen, and optimize product formulations. BASES Creative Product AI is built with 100 models and algorithms, to create an artificial intelligence engine to predict performance and identify unique ways to optimize products and offers clients the to develop exciting new products for consumers.

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Key Segments -
The sales intelligence market covered in this report is segmented -
1) By Component: Software, Services
2) By Organization Sizes: Large Enterprises, SMEs
3) By Deployment Type: On-Premises, Cloud
4) By Application: Lead Management, Data Management, Analytics and Reporting, Other Applications
5) By End User: BFSI, IT And Telecom, Healthcare And Life Sciences, Consumer Goods And Retail, Media And Entertainment, Other End Users

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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