Premix Cocktails Market Size, Trends, Drivers, Growth Rate And Future Expansion To 2033

The premix cocktails market size has grown steadily in recent years. It will grow from $23.65 billion in 2023 to $24.78 billion in 2024 at a compound annual growth rate (CAGR) of 4.8%. The growth in the historic period can be attributed to changing consumer lifestyles, marketing and branding strategies, urbanization and on-the-go culture, innovations in packaging, rise of cocktail culture.

The premix cocktails market size is expected to see steady growth in the next few years. It will grow to $29.02 billion in 2028 at a compound annual growth rate (CAGR) of 4.0%. The growth in the forecast period can be attributed to health and wellness trends, premiumization and craft offerings, e-commerce growth, global flavor exploration, alcohol regulations and licensing. Major trends in the forecast period include diversity in flavor profiles, rising popularity of low- and no-alcohol variants, focus on premium ingredients, digital marketing and e-commerce growth, collaborations and limited edition releases.

Market Overview -
Premix cocktails are drinks made with a base spirit like vodka or whisky combined with a soft drink. They contain a healthy amount of carbonation and are packaged forms of alcoholic beverages for direct consumption. Premixed cocktails are also known as alcopops, flavoured alcoholic beverages, ready-to-drink (RTD) alcohol-based beverages, pre-packaged spirits, or premixed beverages.

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Rising Consumer Preference For Healthy Low-Alcohol Drinks Driving The Premix Cocktails Market
Increasing consumer preferences for healthy drinks with low alcohol content is projected to boost the demand for premix cocktails over the forthcoming years. According to the Department for Environment Food & Rural Affairs in October 2022, the Uk-based government agency for environmental protection, food production, agriculture, and fisheries, the spending on food and non-alcoholic drinks accounted for 49% in 2021. Therefore, increasing consumer preferences for healthy or low-alcohol drinks is predicted to propel the demand for the premix cocktails market over the forthcoming years.

Competitive Landscape -
Major companies operating in the premix cocktails market report are Anheuser-Busch InBev SA/NV, The Coca-Cola Company, Heineken NV, Diageo plc, Suntory Holdings Ltd., Asahi Group Holdings Ltd., Kirin Holdings Co. Ltd., Ball Corporation, Molson Coors Beverage Company, Pernod Ricard SA, Carlsberg A/S, Constellation Brands Inc., Castel Group, The Absolut Company, Bacardi & Company Limited, Brown Forman Corp., Davide Campari-Milano NV, William Grant & Sons Ltd., Mark Anthony Brands Inc., Edrington Group Ltd., Mike's Hard Lemonade Co., Luxco Inc., Altia Oyj, Shanghai Baccus Liquor Co. Ltd., Patron Spirits International AG, Beam Suntory Inc., Phision Projects LLC, Halewood Artisanal Spirits plc, Belvedere SA, Elixir House Limited, Stock Spirits Group plc

Growing Trend Of Premixed Cocktails In Bars And Beyond
The bars are increasingly preparing premixes of cocktails and are refrigerating them to serve customers on request. The bartenders are mixing the cocktails ahead of the order and are prebatching them, giving them time to interact with the customers and make sure they have the best experience. For instance, Mister Paradise, a bar and restaurant in Manhattan, premixes a cocktail called Café Disco and serves it to its clients when ordered. Moreover, bartenders are increasingly selling their premixes outside of the bar as well.

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Key Segments -
The premix cocktails market covered in this report is segmented -
1) By Product Type: Rum, Whiskey, Vodka, Wine, Other Product Types
2) By Flavor: Fruits, Spiced, Other Flavors
3) By Distribution Channel: Hyper/Supermarket, Departmental Stores, Specialty Stores, Online Retailers

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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