Global Personal Care Shower And Bath Market Overview 2033 : Forecasted Market Size And Growth Rate | Procter & Gamble Company, Unilever plc, Johnson & Johnson Consumer Inc., L'Oréal S.A

"The personal care shower and bath market size has grown strongly in recent years. It will grow from $58.93 billion in 2023 to $63.1 billion in 2024 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to changing consumer lifestyles, rising awareness of health and wellness, product innovation and diversity, urbanization and busy lifestyles, social and cultural influences.

The personal care shower and bath market size is expected to see strong growth in the next few years. It will grow to $84.01 billion in 2028 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to continued focus on health and wellbeing, environmental sustainability, demand for natural and organic ingredients, customization and personalization trends, e-commerce dominance. Major trends in the forecast period include clean beauty and free-from claims, introduction of multifunctional and time-saving products, heritage and traditional ingredients, rise of indie and niche brands.

Market Overview -
Personal care shower and bath refer to the activities that help in continence management and keep the body clean and healthy. Personal care shower and bath are used to maintain private hygiene and personal appearance.

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Surging Demand For Ayurvedic Products Is Anticipated To Propel Personal Care Shower And Bath Market Growth
The rising demand for ayurvedic products is driving the growth of the personal care shower and bath market going forward. Ayurveda is a traditional Indian medicine system. Ayurvedic products are made using natural ingredients such as herbs and essential oils. These ayurvedic products are mostly used in personal care showers and baths to keep the body in good condition, and they are suitable for any skin type. For instance, in August 2023, according to the Saffron Media Pvt Ltd., an India-based media company, in the fiscal year 2022-23, the exports of Ayush and herbal products from India amounted to $628.5 million, surpassing the figure of $612.1 million recorded during the corresponding 12 months of the previous fiscal year. Therefore, the rising demand for ayurvedic products in healthcare is driving the growth of the personal care shower and bath market.

Competitive Landscape -
Major companies operating in the personal care shower and bath market report are Procter & Gamble Company, Unilever plc, Johnson & Johnson Consumer Inc., L'Oréal S.A., Henkel AG & Co KGaA, Godrej Consumer Products Limited, Colgate-Palmolive, Reckitt Benckiser Group plc, Estée Lauder Inc., Kao Corporation, Beiersdorf AG, ITC Limited, Amway, Shiseido, Natura & Co, Lion Corporation, Avon Beauty Products Pvt Ltd., L'Occitane en Provence, The Body Shop International Limited, GOJO Industries Inc., Crabtree & Evelyn, The Honest Company, Burt's Bees, Dr. Bronner's, Molton Brown, 3Lab Inc., Plum Island Soap Co, L'Artisan Parfumeur, The Face Shop, Method Products

Product Innovations Reshaping The Personal Care Shower And Bath Market Dynamics
New product innovations are the key trend gaining popularity in the personal care shower and bath market. Major companies operating in the personal care shower and bath market are introducing new products to sustain their position in the market. For instance, in May 2022, Blueland, a US-based company that creates everyday eco-friendly cleaning products launched a new Body Wash Refills, a first-of-its-kind formula transforms into a creamy gel when combined with water. With the starter set, customers are provided with a refillable Forever Bottle and a compostable body wash powder packet. It contains skin-friendly ingredients like oat, vitamin E, coconut acid, and kaolin clay, and is free of phthalates and parabens.

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Key Segments -
The personal care shower and bath market covered in this report is segmented -

1) By Product Type: Shower Cream or Gel, Bar Soap, Body Wash, Shower Oil, Bath Additives, Other Product Types
2) By Form: Solid, Gel and Jellies, Liquid, Other forms
3) By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online Retail Stores, Other Distribution Channels
4) By End-Users: Men, Women

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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