Global Active, Smart, and Intelligent Packaging Market Rising due to High Demand for Packaged Food

Leading market intelligence company Transparency Market Research has announced the release of a new research report, titled ‘Active, Smart And Intelligent Packaging Market - Global Industry Analysis, Market Size, Market Share, Growth And Forecast, 2012 - 2018’. The report examines the global market for active, smart, and intelligent packaging in a granular manner, detailing its prime segments, key players, and major trends affecting it both positively and negatively.

Active, smart, and intelligent packaging refers to modern types of packaging that actively affect their contents, thus going beyond the inert, passive functionality of conventional packaging. Active packaging is a term used for all packaging that affects its contents, whereas smart and intelligent packaging also has the ability to react to environmental changes to extend the shelf life of its contents. Active, smart, and intelligent packaging is mainly used to store food and beverages, since the quality of food and beverages, particularly fresh foods, is affected dramatically by environmental factors. Thus, active, smart, and intelligent packaging, often collectively referred to as advanced packaging, helps extend the shelf life of fresh food.

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The rising demand for packaged foods, ready-to-eat food, and ready-to-cook meals, as well as fresh produce, has propelled the global active, smart, and intelligent packaging market in recent years. Due to globalization of the food and beverages industry, foods often have to be transported to distant places, leading to an increased risk of spoilage. Advanced packaging helps avert this danger.

Manufacturers of packaged foods are also keen to invest in advanced packaging, since it helps alleviate consumer concerns about the quality of the packaged product. Active, smart, and intelligent packaging can also enhance the visual appeal of food packages, thus further boosting the chances of sales, leading to the rising support witnessed from food and beverage manufacturers.

Conversely, the health risk presented by the reaction between the packaged content and the packaging is one of the major restraints on the global active, smart, and intelligent packaging market at present. Due to its active role in the packaging of food, advanced packaging has to be bioactive in some way, which can have adverse consequences in certain cases. Innovation to reduce or eliminate this risk is a major opportunity for manufacturers of active, smart, and intelligent packaging. Currently, the testing costs of advanced packaging are also high, due to the technology still being relatively nascent. Continued demand is expected to help balance out the financial aspects of the industry in the coming years.

The report examines the market for active, smart, and intelligent packaging on the basis of application, by which the market is segmented into sea food, ready-to-eat foods, dairy products, fruits and vegetables, meat and poultry food, confectionaries, and soups. On the basis of geography, the report segments the global market into North America, Europe, Asia Pacific, and Rest of the World, among which the North America market for advanced packaging emerged with the largest share in the global market.

The report also examines major players in the active, smart, and intelligent packaging market, such as Amcor Ltd., Sysco Corp., Graham Packaging, Mitsubishi Gas Chemical, and Bemis.

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This release was published on openPR.