Mobile CRM Software Global Market Report 2024 - By Demand, Share, Drivers, Growth, Forecast To 2033

The mobile CRM software market size has grown rapidly in recent years. It will grow from $25.87 billion in 2023 to $29.07 billion in 2024 at a compound annual growth rate (CAGR) of 12.4%. The growth in the historic period can be attributed to rise in mobile workforce, customer-centric business strategies, demand for enhanced productivity, need for real-time data insights, increased adoption of bring your own device (BYOD).

The mobile CRM software market size is expected to see rapid growth in the next few years. It will grow to $48.72 billion in 2028 at a compound annual growth rate (CAGR) of 13.8%. The growth in the forecast period can be attributed to emphasis on customer engagement, focus on data security and privacy, enhanced user experience design. Major trends in the forecast period include expansion of voice-activated features, enhanced customer engagement through mobile channels, geo-location and geo-fencing capabilities, collaboration and social integration, customization and scalability for diverse platforms.

Market Overview -
Mobile CRM software refers to an application that is designed to be operated, executed, and accessed through mobile platforms. Mobile CRM, or mobile customer relationship management, allows field workers and remote employees to access customer information and accounts from any location using mobile devices such as tablets and smartphones. It is used to provide increased productivity, performance, and quality for management.

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Surge In Mobile CRM Adoption Revolutionizes Retail Banking And Finance Industries Fueling Market Growth
The rise in adoption for mobile CRM in the retail, banking, and finance industry across the globe is expected to propel the growth of the mobile CRM software market going forward. Mobile CRM allows customers' data to be tracked across the bank, including in-service and loan origination departments. It can also help banks give clients a digital banking experience. For instance, in October 2022, according to ThriveMyWay, a Bulgaria-based blogging firm, 92% of companies claimed CRM was crucial to helping them reach their revenue targets. Further, according to the SuperOffice, a cloud-based CRM platform, mobile CRM is currently considered a mainstream approach for tapping into a company's client base, according to 61% of organizations, and 65% of sales representatives who used it were able to meet their targets. Thus, the rising adoption of mobile CRM by the retail, banking, and finance industries drives the mobile CRM software market growth.

Competitive Landscape -
Major companies operating in the mobile CRM software market report are Microsoft Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., AMDOCS Holdings Inc., HubSpot Inc., Pegasystems Inc., Thryv Holdings Inc., Sybase Inc., Software AG, Zoho Corporation, Freshsales Inc., Zendesk Inc., Base CRM, Pipedrive AS, Creatio Inc., SugarCRM Inc., ResConet Inc., Kony Inc., Nimble Inc., Insightly Corporation, Agile CRM, Pipeliner CRM, Bitrix24 Inc., HarmonyPSA Inc., Infor CloudSuite CRM, Less Annoying CRM Inc., Repsly Inc., Spiro Software, Streak Inc.

Revolutionizing Mobile CRM AI Integration Enhances Personalization And Performance Metrics In Salesforce's Latest Offerings
Integration of artificial intelligence with CRM software is a key trend gaining popularity in the mobile CRM software market. AI-powered mobile CRM will compare performance over a specified time period in terms of productivity, velocity, winning percentage, and efficiency, as well as give completed leads, opportunities, accounts, and contacts. For instance, in April 2022, Salesforce, Inc a US-based cloud-based software company, CRM analytics with artificial intelligence capabilities to provide more individualized experiences for customers, these technologies assist sales executives, service leaders, and staff members across many industries, including financial services, manufacturing, consumer products, and communications.

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Key Segments -
The mobile CRM software market covered in this report is segmented -
1) By Type: Cloud Based, On-Premise
2) By Enterprise: Small Enterprise, Medium Enterprise, Large Enterprise
3) By Vertical: BFSI, Telecom, Healthcare, Retail, Automotive, Other Verticals

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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