IPTV Global Market Report 2024 - By Growth, Size, Share, Demand, Drivers, Outlook By 2033

The iptv market size has grown rapidly in recent years. It will grow from $138.81 billion in 2023 to $162.37 billion in 2024 at a compound annual growth rate (CAGR) of 17.0%. The growth in the historic period can be attributed to broadband internet penetration, content consumption patterns, improved compression and encoding, global expansion of broadband infrastructure, rise of smart tvs and connected devices.

The iptv market size is expected to see rapid growth in the next few years. It will grow to $305.16 billion in 2028 at a compound annual growth rate (CAGR) of 17.1%. The growth in the forecast period can be attributed to emergence of 5g networks, integration with ott platforms, demand for ultra high definition (uhd) content, focus on interactive and immersive content, shift to cloud-based iptv solutions. Major trends in the forecast period include interactive and immersive content, cloud-based iptv solutions, emphasis on content security, integration of voice control and natural language processing, global expansion of iptv services.

Market Overview -
Internet Protocol Television (IPTV) is the network architecture, equipment and technology, middleware, and software platform used to deliver real-time standard or high-definition television (HDTV) signals over a Managed Communications Service Provider (CSP) network.

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Surging Demand For Video-On-Demand (VOD) Services Fuels IPTV Market Growth
The growing preference for video-on-demand (VoD) service is a key factor driving the growth of the internet protocol television IPTV market. Video on Demand (VOD) is one of the innovative features that Internet Protocol TV offers. VoD provides consumers with a range of available videos to choose from. The video is transmitted via the real-time Streaming Protocol. In recent years, VoD has gained tremendous popularity, this has resulted in higher smart TV adoption rates. For instance, in 2021, Netflix was the largest paid video streaming platform with 195 million subscribers globally. Therefore, the growing preference for video-on-demand services is expected to drive the growth of internet protocol television IPTV market.

Competitive Landscape -
Major companies operating in the iptv market report are Google LLC, Microsoft Corporation, Amazon Web Services (AWS), Intel Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Tata Consultancy Services Limited, Ericsson AB, Cigniti Technologies Private Limited, Thales Group, Cognizant Technology Solutions Corporation, Texas Instruments Incorporated, Infosys Limited, HCL Technologies Limited, Capgemini SE, Keysight Technologies Inc., Saksoft Limited, Rapid7 Inc., Apica System AB, Trustwave Holdings Inc., Happiest Minds Technologies Limited, SmartBear Software Inc., RapidValue Solutions Limited, AFour Technologies Pvt. Ltd., Novacoast Inc., Praetorian LLC, Zephyr, Qualitest Group Inc., Beyond Security Inc., Ixia Solutions, Allot Communications Ltd., Infineon Technologies AG, Atos SE, Parasoft Corporation, TestPlant Inc., Micro Focus International plc, Tricentis Inc.

Explosive Growth Of Fiber-To-The-Home (FTTH) In IPTV Industry Transforms User Experience
A key trend in the IPTV industry is the rising demand for fiber-to-the-home (FTTH) connections. Owing to the limitless bandwidth and transmission capacity of optical fiber, FTTH is well suited for IPTV. FTTH offers a fixed access network to provide broadband high-speed, resulting in an improved user experience. For instance, in June 2022, Airtel launched its Xstreamfiber to the home services in remote areas such as Ladakh and Andaman and Nicobar Islands. Therefore, the service providers are now gradually providing premium content through FTTH to ensure a better user experience.

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Key Segments -
The iptv market covered in this report is segmented -
1) By Type: Video IPTV, Non-Video IPTV
2) By Application: Linear Television, Nonlinear Television
3) By End-User: Small & Medium Enterprise, Large Enterprise, Residential Customers

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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