Oat Milk Market Overview 2024-2033 - Trends, Analysis And Insights

The oat milk market size has grown strongly in recent years. It will grow from $2.99 billion in 2023 to $3.25 billion in 2024 at a compound annual growth rate (CAGR) of 8.6%. The growth in the historic period can be attributed to dairy alternatives rise, lactose intolerance awareness, innovation in dairy-free products, retail and cafe adoption, changing consumer perceptions.

The oat milk market size is expected to see strong growth in the next few years. It will grow to $4.69 billion in 2028 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be attributed to clean label appeal, functional and fortified beverages, youth market influence, social media and influencer impact, retail and cafe expansion. Major trends in the forecast period include plant-based diet adoption, environmental sustainability, vegan and dairy-free movement, innovation and product diversity, retail and cafe adoption.

Market Overview -
Oat milk is a plant-based milk made from liquefied oats. It is a lactose-free drink that is widely used as a replacement for dairy milk in the preparation of coffee and tea, various smoothies, and health drinks. Oats are easily cultivated, so this makes the products more economical and available at any part of the time.

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Surging Vegan Population Fuels Oat Milk Market
The rise in the vegan population is expected to propel the growth of the oat milk market going forward. Veganism is the practice of avoiding the use of animal products, particularly in the diet, as much as possible. There is rapid growth in the vegan population for various reasons, which include weight management, health concerns, animal welfare, and others. Oat milk offers more vitamin D than cow's milk, which provides a variety of health benefits, including bone and dental health, as well as immune system endurance. For instance, in 2023, according to reports published by VeganBites, a US-based plant-based provider of vegan lifestyle content and information, the US will have 327 million inhabitants, so there will be approximately 19,632,000 vegans. This number is expected to rise in the future. Therefore, the rising vegan population drives the growth of oat milk.

Competitive Landscape -
Major companies operating in the oat milk market report are Rise Brewing Co, PepsiCo Inc., Danone North America, The Quaker Oats Company, The Hain Celestial Group Inc., Chobani LLC, Pacific Foods of Oregon Inc., Alpro NV, Thrive Market Inc., Oatly AB, Califia Farms LP, Earth's Own Food Company Inc., Ecotone SAS, Planet Oat, Minor Figures Ltd., Orgran, Elmhurst 1925 Inc., Natursoy S.L., Vly Foods GmbH, MALK Organics, Rude Health Foods Ltd., Plant Based Products Europe BV, Provamel, Happy Planet Foods Inc., Good & Gather, YooMoo Ltd., Plenish Cleanse Ltd., The Naked Oats Company Ltd., O'Milk Belgium BVBA, A. Vogel Bioforce AG

Innovative Beverage To Address Specific Health Concerns
Major companies in the oat milk market are focused on developing innovative beverages that are free from dairy, such as this lactose-free alternative, to address specific health concerns and to maximize their profits in the market. A lactose-free alternative refers to a substitute for dairy products that do not contain lactose, suitable for individuals with lactose intolerance or other dairy-related health issues. For instance, in September 2023, Epigamia, an India-based all-natural Greek yogurt brand, launched Oat Beverage Classic, a lactose-free alternative offering a palatable, low-calorie choice. Epigamia's oat milk boasts the ability to form micro-foam, enhancing coffee experiences and enabling latte art. Besides its taste, the Oat Beverage Classic addresses health concerns like lactose intolerance, diabetes, and PCOD, providing a wholesome alternative for those seeking a dairy-free and health-conscious lifestyle.

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Key Segments -

The oat milk market covered in this report is segmented -
1) By Source: Organic, Conventional
2) By End User: Food & Beverages, Nutraceuticals & Baby Food, Personal Care, Pharmaceuticals
3) By Product: Plain, Flavored
4) By Packaging Form: Carton, Bottle

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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