Mobile Learning Market Size, Industry Analysis And Forecast, Report 2024 To 2033

The mobile learning market size has grown exponentially in recent years. It will grow from $68.36 billion in 2023 to $88.12 billion in 2024 at a compound annual growth rate (CAGR) of 28.9%. The growth in the historic period can be attributed to proliferation of mobile devices, rise of mobile apps and platforms, increased Internet penetration, demand for personalized and flexible learning, integration of multimedia and interactive content.

The mobile learning market size is expected to see exponential growth in the next few years. It will grow to $254.52 billion in 2028 at a compound annual growth rate (CAGR) of 30.4%. The growth in the forecast period can be attributed to focus on microlearning and bite-sized content, collaborative learning platforms, integration with learning management systems (LMS), continuous learning in the gig economy. Major trends in the forecast period include integration of augmented reality (AR) and virtual reality (VR), emergence of 5G technology, advancements in mobile technology, microlearning and bite-sized content, gamification and interactive learning.

Market Overview -
Mobile learning refers to an approach of accessing learning content through mobile devices. It is a learning that can take place anywhere and at any time and is supported by mobile devices such as smartphones, laptops, and tablets, that learners utilize to access the information over the internet. Students may use M-learning to study given lessons, watch video lectures, and take examinations directly from their smartphones.

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Mobile Learning Market Surges As Demand For Digital Education Soars Worldwide
The enhanced demand for digital education is expected to drive the mobile learning market. The demand for digital education is growing due to increased mobility, learning convenience and flexibility, interactive and collaborative learning, rising adoption of digitization by educational institutions, and others. Particularly during the COVID-19 pandemic, digital education played an important role in keeping the students connected to education. This enhanced demand for digital education will drive demand for mobile learning as it is an essential part of digital education that helps to enable the easy learning process through mobile devices anywhere and at any time using the internet. For instance, according to the 2021 Impact Report of Coursera, a US-based online education company, Coursera's total number of enrolments for online learning increased from 76 million in 2019 to 143 million in 2020. It further increased to 189 million in 2021, leading to year-on-year growth of 32%. It indicates that the demand for digital education is growing, and it is a global phenomenon. Thus, the enhanced demand for digital education will drive the mobile learning market growth.

Competitive Landscape -
Major companies operating in the mobile learning market report are Google LLC, AT&T Incorporated, Dell Technologies Incorporated, International Business Machines Corporation (IBM), Cisco Systems Incorporated, Oracle Corporation, 3M Company, Broadcom Incorporated, SAP SE, Hewlett Packard Enterprise Company, Adobe Incorporated, Xyleme Incorporated, Citrix Systems Incorporated, Kronos Incorporated, Udemy Incorporated, Instructure Holdings Incorporated, Desire2Learn Corporation, Kaltura Incorporated, Meridian Knowledge Solutions Limited Liability Company, Udacity Incorporated, Litmos Limited, Thinkific Labs Incorporated, Upside Learning Solutions Private Limited, Blackboard Incorporated, WizIQ Incorporated, Moodle Proprietary Limited, Totara Learning Solutions, Voodle Incorporated, Epignosis LLC, Learningscape Incorporated, Salesforce.com Incorporated, SAP Ariba Incorporated

The Rise Of Technologically Advanced Mobile Learning Solutions
Technological advancement is a key trend gaining popularity in the mobile learning market. Technological advancements in mobile learning refer to the use of emerging interactive technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to revolutionize the learning process. These technologically advanced mobile learning solutions pledge to a better-enhanced way of teaching and reshaping the learning system. These are easy and flexible to execute and learn with an interactive experience for users. Key players are focusing on offering advanced mobile learning solutions to strengthen their market position. For example, in May 2022, Hatch Kids, a metaverse and AR/VR creative platform for young learners was launched by Camp K12, an ed-tech firm establishing a worldwide online school for 21st-century skills. Hatch Kids is a free online 3D creative platform for children aged 6 to 18 to create, write, and publish 3D games, AR apps, interactive VR environments, and metaverse experiences. A smartphone or other flat screen can be used for this platform to learn coding by building games and apps without any prior experience, resulting in more interactive and case-based learning.

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Key Segments -

The mobile learning market covered in this report is segmented -

1) By Software Solution: Content Development, Portable LMS, Mobile Content Authoring, M-Enablement, Mobile And Video-Based Courseware, E-Books, Interactive Assessments, Other Software Solutions
2) By Application: Corporate Learning, In-Class Learning, Online-On The Job Training, Simulation-Based Learning, Other Applications

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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