Press release
Direct-To-Home(DTH) Services Global Market Size, Share Report, Growth Prospects, Developments Plans, Future Insights and Trends Analysis Till 2033
Direct-To-Home(DTH) Services Global Market
The direct-to-home(dth) services market size is expected to see steady growth in the next few years. It will grow to $150.58 billion in 2028 at a compound annual growth rate (CAGR) of 2.9%. The growth in the forecast period can be attributed to technological evolution - 4k and beyond, ott integration and hybrid services, expansion of value-added services, rise in hd channels and content, targeted advertising and personalization. Major trends in the forecast period include content customization and bundling, shift to on-demand and streaming services, multi-screen and cross-device viewing, integration of interactive features, focus on regional and local content.
Market Overview -
The direct-to-home (DTH) service is typically a digital satellite service that provides television streaming services to subscribers home/TV anywhere in the world.
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The Ultra HD Revolution Fuels The Direct-To-Home (DTH) Services Market
The growth in demand for ultra-HD quality content is driving the Direct-To-Home (DTH) services market. The Ultra High Definition (UHD) delivers high-quality resolution and image quality in 4K/UHD televisions. According to a research report by Intertrust, the global 4K Ultra HD TV market is expected to reach $380.9 billion by 2025. Ultra HD televisions are the latest and fastest-growing segments in consumer electronics. USA stands at the top position in the growth of the 4K/UHD market followed by the UK, France, Germany, and China. The DTH service providers such as AT &T, DirecTV are also upgrading their channels to stream at 4K/ UHD quality. The demand for Ultra HD televisions is growing very fast because they are energy efficient and provides higher quality video content. According to a survey, 44% of US TV purchasers reported buying their new TV because they wanted a larger screen. Therefore, the demand for UHD is driving the direct-to-home (DTH) services market with the rise of Direct-To-Home (DTH) services and OTT applications.
Competitive Landscape -
Major companies operating in the direct-to-home(dth) services market report are DirecTV Group Inc., Bharti Telemedia Limited, BCE Inc., Dish Media Network Limited, ARRIS International Limited, Optus Communications Pty Ltd., True Corporation Public Company Limited, Shaw Communications Inc., True Visions Group Company Limited, Dish TV India Pvt. Ltd., Viasat Inc., Sky Italia Srl, SES SA, Star Group Limited, Sky Deutschland GmbH, Eutelsat Group, Foxtel Management Pvt. Ltd., Astro Malaysia Holdings Berhad, Tata Play Ltd., Videocon D2H Ltd., Sun Direct TV Private Limited, Cignal TV Inc., Norsat International Inc., Astro All Asia Networks plc, Freesat Ltd., Thaicom Public Company Limited, AUSTAR United Communications Limited, Nahuelsat S.A., Shin Satellite Public Company Ltd., Pace Micro Technology plc, Tivu Sat
Interactive TV Services Transforming The Direct-To-Home (DTH) Services Market
The interactive TV service is a current trend emerging in the direct-to-home (DTH) services market. The interactive services can be anything that can be accessed for movie-on-demand, video conferencing, e-mail or any other similar activity. Video conferencing, social media networking and streaming TV content have been growing rapidly due to an increase in demand for broadband internet services. According to PwC's Entertainment and Media Outlook, nowadays interactive services are been provided by DTH service providers to change the user interface. The television industry has been transformed several times to survive by giving tough competition to OTT players. The direct-to-home (DTH) services market are adding many interactive services and games along with channel broadcasting to change the user experience.
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Key Segments -
The direct-to-home(dth) services market covered in this report is segmented -
1) By Type: Standard TV, HD, Ultra HD
2) By Subscription Type: Basic, Premium, Other Subscription Types
3) By End-User: Residential, Commercial, On-Vehicle
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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