Press release
Energy Drinks Market Insights, Competitive Analysis, Latest Trends, And Forecast To 2033
The energy drinks market size has grown strongly in recent years. It will grow from $62.85 billion in 2023 to $67.64 billion in 2024 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to marketing and branding, changing lifestyles, innovations in formulations, sports and fitness trends, distribution channels.The energy drinks market size is expected to see strong growth in the next few years. It will grow to $90.49 billion in 2028 at a compound annual growth rate (CAGR) of 7.5%. The growth in the forecast period can be attributed to health consciousness, rising disposable income, innovation in flavors and formats, globalization and market expansion, e-commerce growth, functional ingredients. Major trends in the forecast period include sustainability focus, customization and personalization, e-commerce expansion, functional blurring, regulatory scrutiny and transparency.
Market Overview -
Energy drinks refer to a beverage comprising stimulant compounds such as caffeine, sugar, herbal extracts, taurine, and amino acids which provide mental and physical stimulation. Energy drinks are popular dietary supplements that teens and adults consume to improve mental alertness and physical performance.
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E-Commerce Boom Fuels Energy Drink Market Growth
The expansion of the e-commerce industry is expected to propel the growth of the energy drink market going forward. E-commerce involves the buying and selling of goods and services over the Internet. E-commerce plays an important role in the energy drink industry by providing a convenient platform for consumers to purchase and explore a diverse range of products, enabling brands to reach a broader market. For instance, in November 2023, according to the International Trade Administration, a US-based Department of Commerce, the UK had the world's third-largest eCommerce market after China. As of January 2021, U.S. consumer eCommerce accounted for 36.3% of the UK's total retail market, with eCommerce revenue projected to reach $285.60 billion by 2025. Therefore, the expansion of the e-commerce industry is driving the growth of the energy drink market.
Competitive Landscape -
Major companies operating in the energy drinks market report are The Taisho Pharmaceutical Co. Ltd., Nestle S.A., PepsiCo, Unilever plc, Coca-Cola Company, Mondelez International Inc., The Kraft Heinz Company, Suntory Holdings Limited, The Hershey Company, Red Bull GmbH, Campbell Soup Company, Amway Corporation, The J.M. Smucker Company, Monster Beverage Corporation, Franchise Group Inc., Arizona Beverage Company, Dali Foods Group Company Limited, The Gatorade Company Inc., National Beverage Corp., Osotspa Public Company Limited, Celsius Holdings Inc., Vital Pharmaceuticals Inc., Rockstar Inc., Xyience Inc., Power Horse Energy Drinks GmbH, Eastroc Beverage (Group) Co. Ltd., Living Essentials LLC, Bundled LLC, Metta Beverage Inc., Zydus Lifesciences Limited
Flavorful Innovation Surges In The Energy Drinks Market
The addition of new flavors is a key trend gaining popularity in the energy drinks market. The addition of new flavors such as coconut, cola, and others in energy drinks not only provides a new taste but also added health benefits for consumers. Many companies operating in the energy drinks market are adding new flavors to energy drinks to attract new customers and increase their sales. For instance, in April 2021, Red Bull, one of the multinational energy drink manufacturers and suppliers introduced Coconut Edition Sugar-free energy drinks in 25cl and 35cl cans. It also includes B-group vitamins along with taurine and acesulfame-K as its sweetening agent, offering health benefits. In addition, Rockstar Inc., a US-based energy drink company offers new flavored energy drinks such as Rockstar Recovery in Marshmallow.
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Key Segments -
The energy drinks market covered in this report is segmented -
1) By Product Type: Drinks, Shots, Mixers
2) By Packaging: Bottle, Can, Other Packagings
3) By Distribution Channel: Convenience Store, Supermarket/Hypermarket, Pharmacies/Health Stores, Online Retail
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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