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Stevia Protein Powder Market Size, Share,Growth, Industry, Forecast and outlook (2024-2031)

04-05-2024 11:44 AM CET | Food & Beverage

Press release from: DataM Intelligence

Stevia Protein Powder Market Size, Share,Growth, Industry,

The growing consumer desire for natural and plant-based protein supplements is fueling the market for stevia protein powder, which is expanding significantly globally. Consumers who are health-conscious and looking for low-calorie, clean-label substitutes for conventional protein supplements have been drawn to stevia protein powder, which is made from plant sources and naturally sweetened with stevia extracts.For consumers seeking to support their active lifestyles, stevia protein powder presents a sustainable and nutrient-dense option. This is in line with growing concerns about artificial additives and preservatives in food products, as well as the importance of protein intake for general health and fitness, which is driving the market growth.

The flavored segment in stevia protein powder market accounts for over one-third of the share. Similarly, Asia-Pacific dominates the stevia protein powder market, capturing the largest market share of over 1/3rd. Furthermore, the Asia-Pacific region is home to some of the largest markets for functional foods and dietary supplements globally. Countries such as China, Japan, and India are witnessing a rapid expansion of the health and wellness industry, driven by urbanization and increased awareness of preventive healthcare.

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Market Dynamics

The market for stevia protein powder is expanding due in large part to the growing demand for plant-based protein supplements. A discernible trend towards plant-based diets and alternative protein sources has occurred as people get more ecologically conscious and health conscious. Concerns about animal welfare, sustainability, and the alleged health advantages of plant-based diets are some of the elements driving this trend.According to World Animal Foundation Report 2023, There are about 88 million vegans worldwide, with women making up three-quarters of this population. 13% of People in India Are Vegans. In the UK, there are about two million vegans. Over 13.4 million people in the US identify as vegans. Approximately 1-2% of the global population is vegan, while 48% of consumers use dairy substitutes. This rising trend of vegans is increasing the market demand.

Stevia protein powder is becoming increasingly common due to the adaptability and nutritional advantages of plant-based proteins as well as consumer preferences for sustainable and clean-label products. Stevia protein powder is a natural and healthy option for those who prefer protein supplements free of artificial ingredients, genetically modified organisms, and allergies.

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Segment Analysis

Some factors are driving the huge increase in the global market for flavored stevia protein powder. Customers may meet their taste preferences and add protein to their diets in a convenient and fun way with flavored stevia protein powder. Flavored stevia protein powder has become a popular option for people looking for healthier alternatives to regular protein supplements because of its wide variety of flavor options and natural sweetening qualities.

According to a consumer preferences survey conducted by Mintel, 65% of respondents expressed a preference for flavored protein powders over unflavored options. Among flavored protein powders, chocolate was identified as the most popular flavor, followed by vanilla and strawberry. Euromonitor International's market trends report on the sports nutrition industry highlighted a growing demand for natural and plant-based protein supplements.

The report noted that flavored stevia protein powders are gaining traction among health-conscious consumers seeking convenient and enjoyable ways to meet their nutritional needs. For instance, according to a study published by Food Science and Nutrition Technology, in Malaysia, around 73.7% of the consumers preferred flavored protein shakes, and 68.3% desired whey protein among supplement users exercising in the gym in 2021.

Competitive Landscape

The major global players in the market include NOW Foods, Garden of Life, Orgain, Inc., RITS Lifesciences Private Limited., Sunwarrior, FoodStrong, Purely Inspired, Nutrova, Bodylogix and Kiwla.

Related Reports :-

Natural Sweeteners Market :- https://www.datamintelligence.com/research-report/natural-sweeteners-market
Stevia Market :- https://www.datamintelligence.com/research-report/stevia-market
Sugar Substitutes Market :- https://www.datamintelligence.com/research-report/sugar-substitutes-market
Alternative Sweeteners Market : - https://www.datamintelligence.com/research-report/alternative-sweeteners-market

Company Name: DataM Intelligence
Contact Person: Sai.K
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About DataM Intelligence

DataM Intelligence 4Market Research is a Market Research firm that provides end-to-end business solutions to organizations from Research to Consulting. We at DataM Intelligence leverage our top trademark trends, insights, and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of Syndicate Reports & and; Customized Reports with a robust methodology.

Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries, catering to the key business research needs that influence the growth trajectory of our vast clientele.

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