Korean & Japanese Ginseng Tea Market Size, Share,Growth, Industry, Forecast and outlook (2024-2031)

The growing consumer interest in natural and herbal products due to their perceived health benefits acts as a key trend in driving the Korean and Japanese ginseng tea market growth globally. Ginseng, known for its medicinal properties, is experiencing a surge in demand as consumers seek alternatives to traditional pharmaceuticals. As consumers become more aware of the health benefits associated with these traditional remedies, the demand for ginseng tea is expected to rise.

In June 2023, With the release of AriZona Hard, a malt-spiked beverage that was first introduced in Canada in 2020, AriZona Beverages announced that it is bringing customers a spiced-up, adult-only version of its well-known iced tea. The beverage comes in three of AriZona's well-known flavors: lemon, peach, and green tea. Green Tea is 100% real brewed tea with ginseng extract and just the right touch of honey.

Korean ginseng tea accounts for over half of the market share due to its superior quality and medicinal properties. Similarly, the Asia-Pacific dominates the Korean & Japanese ginseng tea market, capturing the largest market share. The region's large population, combined with increasing health consciousness and demand for natural remedies, contributes to its significant market share. Furthermore, the presence of key ginseng producers and exporters in Asia-Pacific further strengthens the region's dominance in the global market.

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Market Dynamics

The growing demand for traditional and herbal beverages is a significant driver fueling the expansion of the global Korean and Japanese ginseng tea market. According To FAO, Over the past ten years, the amount of tea consumed globally per person has climbed by 2.5 percent, with notable increases in tea-producing nations. As consumers become increasingly health-conscious, there is a notable shift towards beverages perceived to offer natural health benefits.

Ginseng tea, deeply rooted in Asian traditional medicine, has gained popularity for its potential health-promoting properties. Consumers are drawn to ginseng tea for its reputation as a natural remedy that may help boost immunity, improve energy levels, and enhance overall well-being. This rising preference for herbal and traditional beverages over sugary or artificially flavored drinks has led to a surge in demand for Korean and Japanese ginseng tea.

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Segment Analysis

By type, Korean ginseng tea holds a significant share in the global Korean and Japanese ginseng tea market due to its reputation for superior quality and potency. Korean ginseng is highly prized for its medicinal properties and is renowned for its unique flavor profile and aroma. According to PubMed Central, a study involving 100 participants showed that taking 2 g of Korean red ginseng daily for 8 weeks dramatically raised immune cell counts compared to a placebo.

Consumers perceive Korean ginseng tea as a premium product with exceptional health benefits, driving its popularity and demand worldwide. Additionally, Korean ginseng tea is often preferred for its rich cultural heritage and traditional significance, further contributing to its dominance in the market segment. As a result, Korean ginseng tea continues to enjoy widespread consumer preference and market prominence in the global ginseng tea industry.

Competitive Landscape

The major global players in the market include Korea Ginseng Corporation, KGE Co.Ltd., Sancha Tea, Hawaii Coffee Company, Wing Joo Loong, Dae Han Corporation, Portal Tea Company, Wallbox Chargers, S.L., Shiate, The Indian Chai.

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