Confectionery Flexible Packaging Market Size, Share,Industry, Forecast and outlook (2024-2031)

Confectionery products are mostly chosen as snacking options among the global population. Product packaging always plays an important role in the product success. Sustainable and edible packaging has been in great demand recently. Confectionery Flexible Packaging Market Developments in the edible packaging range, such as rice wafer paper for use in chocolates and candies wraps, can be a wide opportunity for the expansion of the market.Packaging materials manufacturers are introducing new and sustainable materials into their packaging firms to meet the rising demand for environmentally friendly packaging materials. Global customers are ready to pay extra for sustainable packaging. For instance, according to the Environmental Defense Fund organisation, 82% of consumers are willing to pay more for sustainable packaging, based on a 2023 survey of 9,000 consumers across Europe, North America and South America.Confectionery companies are already taking up paper and other sustainable packaging options. Some major confectionery companies, such as Mars and Nestle, stated going sustainable by 2025. The approach of reusable and recyclable flexible packaging habits in the confectionery flexible packaging sector fuels the market size growth.

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Market Dynamics

Rising snacking habits have a positive impact on the packaging of the products. Chocolates, candies and gums are popular confectionery snacks due to their taste and health benefits. The changing consumer preference towards convenient confectionery snacks boosts the demand for confectionery products. The rising adoption of snacking habits by people positively impacts the market growth, due to the high use of flexible packaging for product protection and convenient transportation.

Mondelez International, the Harris Poll and Nextatlas conducted a Global Consumer Trends Study and released the State of Snacking Report 2021. The survey was conducted among thousands of consumers across 12 countries. It stated that consumers are replacing meals with snacks, with 64% reporting replacing at least one meal with a snack. 85% of global consumers eat at least one snack for sustenance and 1 snack for indulgence each day.

Confectionery products are available in various package forms. Films and wraps are used to hold various confectionery products together for their easy transport and distribution facilities. Gums and jellies are made available to customers in pouches and sachets. The laminate structure of confectionery products helps the product to stand out in the market. For all the needs, flexible packaging is primarily used. The beneficial properties provide protection and attractive appeal to the product, driving the market growth.

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Segment Analysis

The global confectionery flexible packaging market is segmented based on the packaging material into aluminium foil, plastic and paper. The paper segment is expected to receive immense popularity due to the increasing adoption of environmentally friendly and sustainable packaging in the confectionery field. Paper and paperboard are widely used in bulk and consumer packaging sectors of confectionery.

Plastic has an immense impact on the environment by creating pollution to various natural valuables. Growing demand for convenient and sustainable packaging options drives the segment growth. With increased public concerns about plastic packaging, manufacturers are considering paper packaging for various products. There is an increasing use of paper-based material for multiple product packaging. For instance, in January 2002, Amcor Plc introduced paper-based packaging to their product line.

Mondelez International, The Harris Poll and Nextatlas conducted a Global Consumer Trends Study and released the State of Snacking Report 2021. The study also revealed that consumers say the number one environmental consideration in their food selection is the availability of low waste 78%.

Competitive Landscape

The major global players in the market include Cargill, ADM, Evershining Materials Company, COFCO, Hamlet Proteins, Bunge, Louis Dreyfus, Wilmar International, Ingredion Incorporated and Sojaprotein.

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